BEVERLY HILLS, Calif., Oct 21, 2004 (BUSINESS WIRE) -- Compound Natural Foods, Inc. (formerly known as Zurich American Financial Corporation (OTC:ZRAF)) has acquired Pure Nature LLC, and its HydroCharge(TM) (www.hydrocharge.com) product line of naturally formulated sports drinks. This is the first acquisition by Compound Natural Foods, whose strategy is to grow by acquiring unique companies and opportunities in the natural foods and beverages sector.
Joey Canyon, a semi-pro baseball pitcher, who turned entrepreneur and ran a health and nutrition store between 1995-98, founded Pure Nature. "Most of the popular sports drinks we sold were, and still are, high in sugar, high in salt and mainly filler," says Mr. Canyon. "I wanted a sports drink that was not only good tasting, but good for your body. That's when I decided to develop HydroCharge(TM), a muscle enhancing, energy increasing, hydrating sports drink that has received an amazingly enthusiastic reception from professional athletes who are drinking it, as well as 'weekend warriors' and parents of kids participating in sports."
HydroCharge(TM) is a naturally formulated sports drink, low in carbohydrates, low in calories and low in sugar, that increases energy, adds an influx of amino acids, replenishes electrolytes, gives a nutritional boost for muscle endurance, and through its scientific and exclusive formula, allows the body to absorb up to 80% of all nutrients. Among other ingredients, it contains Fulvic Acid, an all natural electrolyte, which is intended to rebuild the immune system and help maintain normal blood pressure by removing body toxins -- naturally. HydroCharge is also available with Creatine for adults and without it for children.
Now sold in Colorado, HydroCharge is being prepared for a national rollout, first in the natural food market, and later in mainstream supermarkets. New packaging has been designed and produced for HydroCharge's(TM) current line of boxes with individual packets of powder, and jars with a scoop. In addition, HydroCharge(TM) will be sold in new ready to drink bottles in 3 flavors: original Punch, Tangerine, and Pineapple/Peach.
Pure Nature LLC, which will continue to be headed by Joey Canyon, is a wholly owned subsidiary of Compound Natural Foods, Inc.
About Compound Natural Foods, Inc:
Compound Natural Foods, Inc. (formerly known as Zurich American Financial Corporation (OTC:ZRAF)) manufacturers and distributes natural foods and beverages for the growing number of consumers seeking healthy lifestyles. Its strategy is to grow through acquisitions.
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