OMAHA, Neb., Aug 9, 2004 (BUSINESS WIRE) -- ConAgra Food Ingredients is introducing a revolutionary whole-grain flour - Ultragrain White Whole Wheat - that allows consumers to enjoy the freshness, sweeter taste and smooth texture available from refined flour products in 100 percent whole-wheat products. To be unveiled at the International Baking Industry Expo in Las Vegas, the breakthrough ingredient combines the nutritional benefits of whole grains with the taste, texture and finished baked qualities of refined flour.
While many consumers recognize the benefits of whole grains, the taste and texture of whole grains keep them from embracing these types of foods. According to a recent Gallup poll, a majority of mothers surveyed said their kids preferred white bread to whole-wheat or wheat bread.
"Ultragrain provides the food industry and its customers with the first whole-grain flour that combines preferred taste and texture with nutrition," said Greg Heckman, president and chief operating officer, ConAgra Food Ingredients. "It's not enough to provide just a nutritious product, you have to provide a product that consumers love to eat. Ultragrain delivers the best of both worlds."
A patent-pending milling technique of ConAgra Food Ingredients and special flour milling equipment retain whole-grain nutrients, while at the same time delivering the fine texture of popular white flours. Ultragrain has a lighter flour color, a softer, smoother texture and a reduced visibility of bran specks, often noticed in other whole-wheat flours.
"This is the first time, a sweeter, milder whole-grain wheat has been ground to the consistency of white flours," said Heckman. "Ultragrain is an ideal ingredient for a number of different foods that generally use refined flour - from breads and bagels to pasta and pizza dough and even pastries. Ultragrain provides whole-grain nutrition without changing the texture or sacrificing the taste of the foods."
The U.S. Department of Agriculture recommends consumption of six to 11 servings per day of grain products, several of which should be from whole grains. But according to recent studies, only seven percent of the population eats three servings of whole grains daily. Research shows that in addition to protecting against cardiovascular disease, whole-grain foods may help reduce the risk of colon cancer and diabetes.
When it comes to getting whole grains from bread, many consumers are concerned about their intake of carbohydrates, as reflected in the estimated 32 million Americans who have tried low-carb, high-protein diets. The National Bread Leadership Council recently reported that 40 percent of people surveyed are eating less bread now than one year ago. However, Ultragrain offers all the nutritional advantages of whole-grain flours, including increased phytonutrients and four-to-five times the levels of potassium, magnesium, manganese, zinc, copper, B vitamins (niacin and thiamine) and fiber found in refined flour.
ConAgra Food Ingredients is a leading source for both food ingredients and services, supplying a portfolio of ingredients such as dehydrated vegetables, garlic and onions, capsicums, natural spices, seasonings, blends, flavors, food oils, wheat flours and oat products, and services to the food industry including distribution, risk management and global ingredient sourcing.
ConAgra Foods, Inc. (CAG) is one of North America's largest packaged food companies, serving consumer grocery retailers, as well as restaurants and other foodservice establishments. Popular ConAgra Foods consumer brands include: ACT II, Armour, Banquet, Blue Bonnet, Brown 'N Serve, Butterball, Chef Boyardee, Cook's, Crunch 'n Munch, DAVID, Decker, Eckrich, Egg Beaters, Fleischmann's, Golden Cuisine, Gulden's, Healthy Choice, Hebrew National, Hunt's, Kid Cuisine, Knott's Berry Farm, La Choy, Lamb Weston, Libby's, Life Choice, Lightlife, Lunch Makers, MaMa Rosa's, Manwich, Marie Callender's, Orville Redenbacher's, PAM, Parkay, Pemmican, Peter Pan, Reddi-wip, Rosarita, Ro*Tel, Slim Jim, Snack Pack, Swiss Miss, Van Camp's, Wesson, Wolf, and many others. For more information, please visit us at www.conagrafoods.com.