Congressional Champion, Renowned Industry Experts to Headline NNFA annual trade show and convention

SANTA ANA, Calif. (April 12, 2006) – NNFA’s annual natural products convention and trade show—NNFA 2006—continues to preserve the show’s tradition as the premier gathering place of dedicated natural products professionals interested in the latest product offerings, information on health science, and legislative issues affecting industry. Adding to the exciting show schedule this year are NNFA 2006’s keynote speaker: Sen. Orrin Hatch, and the Opening and Closing SuperSession speakers Michael Murray, N.D., and Frank Murray, respectively.

Main Keynote

As one of the highest-ranking republican members in the Senate, Sen. Hatch has had a long-standing history supporting the natural products industry in Congress. He was awarded the NNFA Lifetime Achievement Award in 1998 and the NNFA Congressional Champion Award several years, including 2005. Along with his colleague, Sen. Tom Harkin (D-Iowa), Hatch was instrumental in the passage of the Dietary Supplement Health and Education Act (DSHEA) of 1994 and works to reform regulatory agencies, such as the Food and Drug Administration, to ensure implementation of laws protecting health freedom.

Senator Hatch’s tireless efforts on behalf of the natural products industry have accelerated in recent years. He is a vocal supporter of the industry on the Senate floor, is an original co-sponsor of legislation that would allow individuals to use food stamps to purchase vitamins and minerals, and has pushed strenuously for the FDA’s implementation of final good manufacturing practices for dietary supplements. He has also worked hard to educate his colleagues in the Senate about the positive impact that natural products have on our economy and on the health of all Americans.

Opening SuperSession

Dr. Michael Murray—considered one of the world’s leading authorities on natural medicine—is NNFA 2005’s opening keynote speaker. Murray is the author of more than 20 books on health and nutrition and helped introduce certain natural products to North America, including glucosamine sulfate, St. John's wort extract, ginkgo biloba extract, silymarin, enteric coated peppermint oil, and saw palmetto berry extract.

For the past 20 years, Murray has been compiling a database of original scientific studies from the medical literature. He has collected over 50,000 articles from the scientific literature, which provide strong evidence on the effectiveness of diet, vitamins, minerals, glandular extracts, herbs, and other natural measures in the maintenance of health and the treatment of disease.

A graduate, faculty member, and a board of trustee of Bastyr University in Seattle, Wash., Murray has dedicated his life to educating physicians, patients, and the public on the healing power of nature. In addition to his books, Murray has written numerous articles, appeared on hundreds of radio and television programs, and lectured to hundreds of thousands of people nationwide on naturopathic healing.

Closing SuperSession
Frank Murray is senior editorial advisor for Let’s Live, GreatLife, Physical, and Get Active! magazines and this year’s recipient of the NNFA President Award. For many years, he was editor of Better Nutrition for Today’s Living magazine (now Better Nutrition) and Health Foods Retailing, which was at the time, the official magazine of NNFA for 50 years--from the late-1930s until the mid-1980s. His book, More Than One Slingshot, was written for NNFA and tells the history of the association and the health food industry from its origins up through the late 1970s.

Murray has been one of the industry’s most articulate, enthusiastic and tireless crusaders, having stood arm-in-arm with Milton Bass, Max Huberman and NNFA in successful opposition to the Proxmire Amendment In 19__. Murray is the author or co-author of 46 books on health and nutrition, which have sold over one million copies. His current books include Natural Supplements for Diabetics, 100 Super Supplements for a Longer Life, and he is currently completing a book on ampalaya and bitter melon. Murray is a graduate of Southern Methodist University in Dallas, where he received the Sigma Delta Chi Outstanding Graduate Award. He is a member of the New York Academy of Sciences.

The new SuperSessions replace the Opening and Closing Keynotes of previous years. Various annual award ceremonies will precede each of the above events. For more detailed information regarding registration and trade show activities for NNFA 2006, visit or e-mail [email protected].

The National Nutritional Foods Association ( is the nation’s largest and oldest non-profit organization dedicated to the natural products industry. NNFA represents 9,600 retailers, manufacturers, wholesalers and distributors of natural products, including foods, dietary supplements, and health/beauty aids.

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Amanda Thomason, Publications Manager
(714) 460-7732, ext. 248
[email protected]

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