Conscious Branding Expert Yadim Medore to speak at Natural Products Expo West

March 8, 2010 (Leverett, MA) — Yadim Medore, founder and principal of Pure Branding, a leading strategic branding consultancy dedicated to Conscious Branding, has been invited to speak at Natural Products Expo West, the premier trade show for the healthy products industry. Medore will lead the educational session, “Teach an Old Box New Tricks: Innovations in Packaging and Branding,” on Thursday, March 11, from 2:30 to 4:00 p.m., Room 207A at the Anaheim Convention Center. Recognized as an industry leader in natural branding, Medore will discuss the latest trends in marketing, and how packaging and design can impact a brand experience, shift people’s perceptions, and help create global change. Jeff Hilton, president and co-founder of Integrated Marketing Group, will co-present the educational session.

With more than two decades of experience as an award-winning design director and consultant, Medore founded Pure Branding in 1999 and has created authentic brand identities for such global clients as Dr. Hauschka Skin Care, Organic India, and Gaia Herbs. “Conscious Branding is about creating an authentic connection with consumers and retailers,” says Medore. “The package is an integral component of this connection. It is the tactile, emotional, and intellectual expression of who you are, what you stand for, and how people participate.”

To register for this event and for more details about this year's trade show, visit

About Pure Branding LLC:
Pure Branding is a leading strategic branding consultancy dedicated to Conscious Branding — revealing authentic brand strategies that enable people to be the change they want to see in the world. Pure Branding's global clients are exclusively in the natural products industry and include Gaia Herbs, Traditional Medicinals, Aura Cacia, Organic India, Vitamin Angels, Dr. Hauschka Skin Care, Boiron USA, and Late July Organic Snacks. For more information, call 413-548-9900 or visit

About Natural Products Expo West:
For more than 20 years, Natural Products Expo West has served the healthy lifestyle industry by bringing the leaders in every field to educate participants on the latest trends, products, and information concerning natural and organic products. Natural Products Expo West features more than 2,100 exhibiting companies and 53,000 industry attendees.


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