RONKONKOMA, N.Y., Jan 27, 2006 (BUSINESS WIRE) -- CoolBrands International Inc. (CA:COBSVA) is helping to make healthy eating healthier, and tastier, than ever before with the introduction today of its new Breyers Light! Probiotics Plus Yogurt. The new recipe for the brand's popular light yogurt features enhanced probiotics that gives consumers complete nutrition in a cup.
Probiotics refers to beneficial bacteria normally found in certain parts of the body. These microorganisms may assist with digestion or help protect against harmful bacteria. The new Breyers Light! Probiotics Plus Yogurt provides an added dose of the live, active yogurt cultures that have been shown to promote overall good health of the digestive tract. Research suggests that friendly probiotic bacteria, such as those found in Breyers Light! Probiotics Plus Yogurt, may aid digestion and boost immunity. Breyers Light! Probiotics Plus Yogurt contains Bifidobacterium cultures, which help to maintain the balance of bacteria in the intestine.
"We're learning more and more every day about the contributions of probiotics to a person's overall health and well-being," said Dr. Mirjana Curic-Bawden, Senior Scientist for Chr. Hansen Inc. "From its role in enhancing immune function in healthy individuals to assisting the digestive process, these beneficial cultures can be a very valuable part of a healthy diet."
Breyers has also boosted the health benefits of its Light! Probiotics Plus Yogurt with the addition of Vitamins A & D and calcium. It is offered in flavors inspired by indulgent desserts such Strawberry Cheesecake, Key Lime Pie, Black Cherry Jubilee and Lemon Chiffon, yet contains 70% less sugar than the leading low-fat sweetened yogurt and has only 110 calories or less per serving.
"Consumers' demand for healthy yogurt goes beyond just vitamins and nutritious ingredients. It also includes other health benefits like aiding in digestion, " said Matt Smith, Vice President of Marketing for CoolBrands International. "With our new Light formula, Breyers has responded to yogurt lovers' demand for a high quality, nourishing, good-for-you product that tastes great."
A perfect breakfast, snack, or dessert, an 8-oz. cup of Breyers yogurt has 33% more yogurt per serving than other leading brands, making it a better value for consumers. For more information on Breyers Yogurt, go to www.coolbrandsinc.com.
About Cool Brands, International
CoolBrands International is a leading marketer of dairy-based snacks in the refrigerated and frozen snack foods categories. In the frozen snack foods category, CoolBrands manufactures and distributes such well known brands as Godiva Ice Cream, Disney Frozen Snacks, Whole Fruit Sorbet, Eskimo Pie frozen snacks, Tropicana Fruit Bars, Chipwich Ice Cream Cookie Sandwiches and many others. In the refrigerated dairy category, CoolBrands manufactures and distributes Breyer's Yogurt and Creme Savers Yogurt. CoolBrands operates a "direct store delivery" (DSD) ice cream distribution system in selected markets in the U.S., serving CoolBrands products and a growing family of Partner Brands to supermarkets, convenience stores and other retail customers. CoolBrands' 50.1% owned subsidiary, Americana Foods, is a leading U.S. manufacturer and supplier of soft serve mixes, packaged ice cream, frozen yogurt and sorbet products, frozen snacks and other food products to well known national retailers, food companies and restaurant chains. CoolBrands' Foodservice Division manufactures and sells premium soft serve ice cream and frozen yogurt to the foodservice industry. CoolBrands' Dairy Components Division manufactures and sells a full line of quality flavours, chocolate coatings, fudge sauces, powders for chocolate milk, eggnog bases and other ingredients and flexible packaging products for use in private label dairy products in addition to the Company's brands. For more information about CoolBrands, visit www.coolbrandsinc.com.