'CoroWise(TM) Cholesterol Reducer Challenge' Encourages Heart-Healthy Living

Enter for chance to win $1,000 cash prize

MINNEAPOLIS – People looking to reduce their cholesterol levels – while enjoying delicious, convenient foods – are invited to take the “CoroWise™ Cholesterol Reducer Challenge” and enter to win one of two $1,000 cash prizes.

Cargill, the makers of the CoroWise™ Naturally Sourced Cholesterol Reducer™ brand of plant sterols, is sponsoring the sweepstakes. There are two ways to participate from now through July 31, 2006:

· Collect and submit one or more UPC codes from any of a number of foods and beverages containing CoroWise™ plant sterols, including Minute Maid Premium Heart Wise™ orange juice and Nature Valley Healthy Heart™ chewy granola bars.

· Submit a written statement, indicating your favorite product that contains CoroWiseÔ plant sterols, on why you are managing your cholesterol.

The entry forms, submission instructions and official rules are available at www.corowise.com. Participants may enter as many times as they’d like and no purchase is required. Two winners will be selected via a random drawing from all entries received.

How CoroWise™ plant sterols work to help reduce cholesterol levels

Just as cholesterol is present in all animals, plants have a “sterol” of their own that is a natural cholesterol blocker. To the body, plant sterols look a lot like cholesterol, but they are not absorbed in the body like cholesterol. Therefore, when you digest a meal, plant sterols compete with cholesterol and help to block cholesterol’s absorption. Reducing total and LDL "bad"cholesterol levels in the body are recognized as important ways of reducing one's risk for heart disease. In fact, the efficacy of plant sterols is supported by over 50 years of clinical research indicating that eating plant sterols can lower LDL cholesterol.

CoroWise™, a trusted brand of plant sterols, can be added to foods and beverages without increasing calories or affecting flavor or texture, making it easy for people to add plant sterols into their daily diets and help reduce “bad” LDL cholesterol levels.

Recognizing the “heart health” functionality of plant sterols, the U.S. Food and Drug Administration (FDA) has authorized health claims connecting the consumption of plant sterols with reduced risk of coronary heart disease, when part of a diet low in saturated fat and cholesterol.

For more information about how plant sterols can help you live a heart-healthy lifestyle, visit www.corowise.com.


Cargill is an international provider of food, agricultural and risk management products and services. With 124,000 employees in 59 countries, the company is committed to using its knowledge and experience to collaborate with customers to help them succeed. For more information, visit http://www.cargill.com.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.