American Bioceuticals Provides First Glimpse of Muscle Cramp Reliever to Enthusiastic Expo Attendees
RENO, Nev. (May 1, 2007) — A surge of inclement weather couldn't dampen the warm reception for CrampamineTM, the new muscle cramp reliever from American Bioceuticals, during the Boston Marathon's John Hancock Sports & Fitness Expo. As a featured retailer at the Expo's Natural Athlete section, American Bioceuticals was on-hand to distribute samples and answer questions from Expo-goers before the over-the-counter remedy hits CVS drugstores nationwide in May.
"Given the pervasive nature of muscle cramps on a runner's body, we were confident that the Boston Marathon Expo presented an ideal venue to introduce Crampamine and receive direct feedback from athletes of all degrees," said Michael Nelson, American Bioceuticals president, who traveled to Boston for the three-day event. "With an overwhelmingly positive response in Boston, we look forward to the remaining marathon expos and the opportunity to interact one-on-one with those who can benefit from Crampamine."
Nelson noted that the demand was so high for Crampamine in Boston, American Bioceuticals rushed additional product samples to the Expo.
American Bioceuticals continues its Natural Athlete involvement with the 500 Festival Mini-Marathon, May 3-4 at the Indiana Convention Center in downtown Indianapolis. In addition to the Boston Marathon, information and samples of Crampamine will be featured at the following pre-race expos throughout 2007:
- Peachtree Road Race 10K, Atlanta, July 2-3
- Chicago Marathon, October 5-6
- Marine Corps Marathon, Washington, D.C., October 26-27
- New York Marathon, November 1-3
In addition to Crampamine, American Bioceuticals' product line includes three other oral, over-the-counter products: LipreveTM, for cold sore relief; OrulTM, for canker sore treatment; and ZostamineTM, for treatment of shingles.
About The Natural Athlete
Coordinated in conjunction with major year-round sporting events, The Natural Athlete educates active people on the benefits of natural nutrition and natural products through product sampling, distribution of a product guide and ongoing education through its Web site. The Natural Athlete has become widely recognized and respected by active, health-minded people as a reliable source for information on natural products.
About American Bioceuticals
American Bioceuticals (www.americanbioceuticals.com) was created to address the escalating nationwide self-care trend toward more effective and less invasive ways to prevent and treat adverse health conditions. The company is dedicated to researching and introducing effective over-the-counter (OTC) health solutions into the marketplace, with its line of treatments providing the first ever oral, OTC treatments for common ailments. American Bioceuticals is a successful offshoot of its parent company, Wingfield Nevada Group, a holding group with more than 50 companies.
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