Cranberry capsules score EU medical claim for UTIs

Cranberry capsules score EU medical claim for UTIs

Medical Brands' Cranberry-Active is the only cranberry-based product in the European Economic Area that can be marketed with a medical claim for treating and preventing urinary tract infections.  

Medical Brands has obtained a Class IIa medical device status through the appropriate Competent Authorities for Cranberry-Active, a patented cranberry-based oral capsule clinically shown to support urinary tract health. As a registered Class IIa medical device, Cranberry-Active is the only cranberry-based product in the European Economic Area and recognized countries that can be freely marketed with a medical claim for treating and preventing urinary tract infections.

Urinary tract infections (UTIs) are a serious health problem affecting millions of people each year. Today, antibiotics are the traditional treatment for UTIs but there is a growing global push towards other solutions as resistance to antibiotics continues to rise.

“The Cranberry-Active marketing authorization is the culmination of years of planning, development and clinical investigation,” said Maikel Hendriks, president of Medical Brands. “The market opportunity is perfectly timed given EFSA’s recent cranberry-based food supplement claim rejections which make any cranberry-based label claims for urinary tract health illegal by the end of 2012. As a result of these market dynamics, partners who launch Cranberry-Active will be well positioned to quickly take a leadership position within UTI treatments in Europe and beyond.”

“We are pleased that Medical Brands chose to work with Decas Botanical Synergies (DBS) on this patented cranberry-based urinary tract health solution,” said Dan Souza, senior director of sales and marketing for DBS. “Clearly our strong intellectual property, technical knowledge and most importantly our commitment to clinical substantiation was vital to the successful medical device registration approval. You can be rest assured that DBS will continue to be on the leading edge of cranberry ingredient innovations.”

To learn more, Medical Brands and DBS will be presenting Cranberry-Active at Vitafoods Europe 2012 in Geneva, Switzerland at the Seminar Theater on Tuesday, May 22 at 2 p.m. Medical Brands is searching for partners to market Cranberry-Active bladder capsules in Europe and the rest of the world.

 

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