BRYN MAWR, Pa., Apr 14, 2004 - Creative Enterprises International, Inc., www.creativepi.com, (Pink Sheets: CEII), announced today that it has engaged Coleman Brandworx, one of the country's leading strategic branding companies to reposition and develop all marketing materials for the rollout of Creative's enhanced diet water, Skinny Water, with a debut scheduled for summer 2004 in major US markets. Coleman Brandworx efforts will include developing a visualized position for the Skinny Water brand, and development of structural packaging, packaging graphics, point-of-purchase displays, collateral system, promotional materials and the development of the Skinny Water e-commerce enabled web site.
Owen Coleman, CEO of Coleman Brandworx stated, "We will focus our talented team of strategists, graphic and industrial designers to deliver to the rapidly growing segment of dieting and health conscious consumers a uniquely positioned, visually striking identity for Skinny Water." Coleman continued, "Our team's experience in working in related categories with such well-known brands as Danone Water, Coca-Cola, Snapple and Sparkletts will be brought to bear in this new effort."
Michael Salaman, President of Creative Enterprises International, Inc., stated, "We feel privileged to be working with some of the country's top branders at Coleman Brandworx. Clearly their enthusiasm and energy for our Skinny Water brand has further reinforced management's optimistic plans for the brand. We are confident that Skinny Water is in great hands given Coleman Brandworx' experience and expertise."
ABOUT: Coleman Brandworx LLC
Coleman Brandworx is a highly motivated strategic brand consultancy providing leading CPG companies, in a host of categories, intelligent, differentiated strategy and design solutions that drive brand performance. Brands that have benefited from their longstanding expertise include Nestle Brands, Welch's, Lysol, Pepcid AC, Stouffer's and Haagen-Dazs among others.
ABOUT: Creative Enterprises International, Inc.
Creative Enterprises International, Inc., www.creativepi.com, (Pink Sheets: CEII) is a marketer and developer of unique consumer products that include evidenced-based nutraceuticals, aquaceutical beverages and other specialty products. CEII uses an integrated marketing system that includes national television, radio, print, and Internet advertising to sell directly to consumers as well as creating demand at retail. CEII's exclusive portfolio of products includes MilkCal Milk Calcium and Skinny Water. "Amazing Health Discoveries(tm)" -The Secrets to a Longer and Healthier Life is CEII's thirty-minute television series that CEII's uses to build brand awareness for its proprietary health and wellness products.
Cautionary Statement and Advertorial Disclaimer
This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance and underlying assumptions and other statements, which are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, risks set forth in documents filed by the company from time to time with the Securities and Exchange Commission. All such forward-looking statements, whether written or oral, and whether made by, or on behalf of, the Company, are expressly qualified by these cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.