CRN Chairman Chuck Brice Calls on Supplement Industry to Live by its Value Proposition

INDIAN WELLS, Calif., September 26, 2005 — Chuck Brice, chairman of the Board of Directors, Council for Responsible Nutrition (CRN), officially welcomed attendees to The Conference, CRN’s annual symposium on dietary supplements, by urging the audience of industry executives to demonstrate to regulators, legislators, the media, and the public that the dietary supplement industry is worthy of their trust.

"It’s a simple value proposition—bringing a product to the marketplace means bringing quality and value to the consumer," said Mr. Brice.

In his Chairman’s Address, Mr. Brice, who is a senior vice president with Kemin Health, L.C., told the conference attendees that it isn’t enough to just talk about quality products and science-based formulations but that each company in the room has a responsibility to turn that talk into action.

"If we want DSHEA to work for us, we need to make it work," said Mr. Brice. He noted our challenge is to focus our efforts on demonstrating that responsible companies practice what they preach.

"We believe that our products provide numerous benefits to society from providing a smart choice for supplementing other healthful lifestyle choices to potential healthcare cost savings. Our challenge is to demonstrate that to the audiences we care about, including the people who buy our products."

Mr. Brice’s remarks opened the business session yesterday of The Conference taking place at the Renaissance Esmeralda Resort & Spa in Indian Wells, Calif. He serves as CRN Chairman of the Board of Directors through the end of 2006.

The Council for Responsible Nutrition (CRN), founded in 1973, is a Washington, D.C.-based trade association representing dietary supplement industry ingredient suppliers and manufacturers. CRN members adhere to a strong code of ethics, comply with dosage limits and manufacture dietary supplements to high quality standards under good manufacturing practices. For more information on CRN, visit

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