- New ad campaign to run in Hill publications -
WASHINGTON, D.C., June 23, 2003 - The Council for Responsible Nutrition (CRN), one of the dietary supplement industry's leading trade associations, today launches an advertising campaign to run in two publications read by Congress and Congressional staffers, Roll Call and The Hill. The campaign is part of an overall education outreach effort to this audience.
The outreach effort, which includes monthly mailings to all congressional offices, in addition to the advertising campaign, is designed to emphasize the benefits of dietary supplements and reinforce the fact that the Dietary Supplement Health and Education Act (DSHEA) provides an appropriate and viable framework for regulation. In addition, it is intended to position CRN as the source for responsible, science-based information on the dietary supplement industry.
According to CRN President, Annette Dickinson, Ph.D., "With all the recent controversy surrounding a few specific products, we felt it important to point out that our industry encompasses a wide range of products that are valued for their health benefits by more than 150 million Americans. In addition, we hope the campaign will open a dialogue that allows us to talk further about how our industry is regulated, why we appreciate FDA's recent efforts to more fully enforce that regulation, and the ways in which industry needs to increase its own self-regulatory efforts."
The advertising campaign focuses on the benefits of dietary supplements, as a category, and includes the tag-line "DSHEA: It Makes Sense, Let's Make it Work." The black-and-white ads will appear nine times, from June through September. They are synergistic with the monthly mailers which are in color and focus on a different category each month, beginning with the multivitamin which was distributed in March. Other monthly mailings have included calcium and folic acid with upcoming mailings planned for ginkgo, antioxidants, echinacea, glucosamine/chondroitin, and omega-3 fatty acids.
The campaign was created and produced in-house by CRN's communications department. It is being featured on the CRN website (www.crnusa.org) with updates added on a monthly basis.
To see samples of the monthly mailings, please contact Judy Blatman at 202-204-7962 or visit http://www.crnusa.org/about_campaign.html
The Council for Responsible Nutrition (CRN) is a Washington, D.C.-based trade association, founded in 1973, representing ingredient suppliers and manufacturers of dietary supplements. CRN members adhere to a strong code of ethics, comply with dosage limits and manufacture dietary supplements to high quality standards under good manufacturing practices.