WASHINGTON, D.C. - The Council for Responsible Nutrition (CRN), one of the dietary supplement industry's leading trade associations, today announced plans for a public relations campaign designed to communicate the rapidly expanding body of scientific research that supports the safety and benefits of dietary supplements. CRN selected New York City-based CooperKatz to launch the program. The six-month campaign will focus on the platform provided by two new CRN reports, The Benefits of Nutritional Supplements, to be released in early June, and An Expert Review of the Safety and Benefits of Botanicals, expected to be issued in September. The public relations program is expected to generate publicity in a wide range of lifestyle and general interest media, as well as trade and health publications, providing important, specific information that is relevant to their audiences.
"CRN is widely acknowledged as a science-based association that encourages sound public policy and appropriate use of dietary supplements," said Judy Blatman, vice president, communications, CRN. "We anticipate this effort will lay the foundation for a longer-term, on-going program that will create greater understanding about the benefits of our industry's products." Ms. Blatman added, "We chose CooperKatz as our partners because they combine the strategic mindset that large agencies are noted for with the personalized service associated with a smaller shop. We were impressed with their focus, their creativity and their desire to immerse themselves in our industry's business. We believe their approach will be successful in raising awareness of the science that supports the use of nutritional supplements and botanicals as part of a healthy lifestyle." CooperKatz principal Andy Cooper stated, "We're delighted to add CRN and the industry they represent to our roster of clients. With CRN's scientific experts, stellar reputation and now, their comprehensive new reports, we have all the ingredients for an outstanding public education campaign." CooperKatz vice president Anne Green is leading the account.