CRN participates in new social media program for pharmacists

CRN participates in new social media program for pharmacists

The Council for Responsible Nutrition (CRN) announced a partnership with Drug Store News to provide content about the dietary supplement industry to thousands of pharmacists participating in the media company’s new, professional networking website—Pharmacist Society.

The Council for Responsible Nutrition (CRN), the leading trade association for the dietary supplement industry, announced a partnership with Drug Store News to provide content about the dietary supplement industry to thousands of pharmacists participating in the media company’s new, professional networking website—Pharmacist Society—an on-line community that enables its users easy access to information most relevant to pharmacists. In addition to being a resource to pharmacists, Pharmacist Society is a place for these healthcare professionals to share ideas and network with their colleagues and companies in the pharmaceutical and dietary supplement industries.

“I am pleased that CRN is being given this unique opportunity to participate in this forward-thinking venture with Drug Store News,” said Steve Mister, president and CEO, CRN. “In an era of social networking, this on-line community provides CRN with the versatility needed to effectively reach pharmacists with useful and timely information on supplement regulation as well as the beneficial role dietary supplements play in wellness. Our ‘Life…supplemented’ survey of pharmacists[1] confirms that they both personally take and professionally recommend dietary supplements. We appreciate this opportunity to have been selected as the association best-positioned to dialogue with pharmacists on behalf of the supplement industry. We hope that our member companies—and other responsible companies in the supplement industry—will consider participation in Pharmacist Society.”

“We’re excited to join with CRN in our new endeavor. CRN is a scientifically-credible and

compelling voice for the supplement industry and access to their scientific and regulatory experts will be beneficial for pharmacists,” said Wayne Bennett, publisher, Drug Store News Group. “Based on our previous partnerships with CRN in providing continuing education for pharmacists, we know of their appreciation for this important audience. This new project gives CRN—and dietary supplement industry companies—the opportunity to disseminate information to a healthcare professional community that is eager to learn more about supplements. CRN will be able to reach out to thousands of pharmacists around the country within a closed loop environment. This vast network includes retail pharmacists at large national drug store chains, pharmacy faculty and students at pharmacy schools and universities. We expect it to grow tremendously in the coming months. CRN will be a fantastic addition to our network.”

Pharmacist Society was launched on November 1, 2010. Among the many useful applications is the ability to post news and press releases, a message board area to start conversations on topics of interest, a section where users can conduct online polls and even the ability to host online webcam chats and webinars. Drug Store News is the multimedia industry news and information leader serving retail pharmacy industry executives, decision makers and influencers in print, online and at events.

The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing dietary supplement manufacturers and ingredient suppliers. CRN companies produce a large portion of the dietary supplements marketed in the United States and globally. Our member companies manufacture popular national brands as well as the store brands marketed by major supermarkets, drug store and discount chains. These products also include those marketed through natural food stores and mainstream direct selling companies. In addition to complying with a host of federal and state regulations governing dietary supplements in the areas of manufacturing, marketing, quality control and safety, our 75+ manufacturer and supplier members also agree to adhere to additional voluntary guidelines as well as CRN’s Code of Ethics. Learn more about us at www.crnusa.org.

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