CRN's Annual Conference Keynoter Focuses on Imporving Business by Working the Value Chain

WASHINGTON, D.C., July 24, 2003 - Dan O'Connor, president and chief executive officer, Management Ventures, Inc. (MVI), will be the keynote speaker at the Council for Responsible Nutrition's (CRN) Annual Conference on Dietary Supplements, taking place Sept. 14-17 at the Westin La Paloma resort in Tucson, Ariz.

The conference is themed Looking Forward to the Future. The keynote session, titled "From Top to Bottom and Bottom to Top: Working the Value Chain," will be held on Tuesday, Sept. 16, 12:45-2:30 p.m.

Mr. O'Connor, a dynamic speaker, certified management consultant and certified public accountant, asserts that all businesses have a vested interest in understanding the needs, attitudes and behaviors of all links along the value chain, including consumers, in order to improve the financial health of a business. His interactive session will provide practical insights into understanding the strategies, scope and scale of customers in order to help build a more effective company strategy. In addition, he will offer useful tips on how one end of the industry interlocks with the other end, and why you need to pay attention to the whole chain, from top to bottom and back again.

MVI is an international leader in retail analysis and management training and counts a number of dietary supplement companies among its clients.

According to Tom Zimmerman, CRN Annual Conference chairman, and vice president, business development, Pharmavite, "CRN has developed a strong program targeted towards business leaders with supplement companies and ingredient suppliers in the $18 billion dietary supplement industry. The agenda is focused on the pivotal science, regulatory, legislative and business issues and opportunities facing our industry. It is a very balanced agenda that also allows time to network and socialize with colleagues at dinner functions and sporting events. This is a time of tremendous change. This conference will help your company anticipate the issues and develop the strategies to maximize the opportunity a changing market presents."

The CRN conference will also feature a panel on sports nutrition supplements; an opportunity to hear from the Federal Trade Commission's Lee Peeler, assistant director at the Agency's division of consumer protection; an examination of third-party certification programs; and a presentation by a D.C.-based communications expert, Andrew Gilman, on the necessity of media training. In addition, there will be scientific panel sessions on antioxidants, botanicals, and trace minerals, and a final session that will focus on future trends in the industry.

Registration fees (until Aug. 15) are $1200 for CRN members; $1300 for non-members. For specific information on the program, sponsorship opportunities, or to register for the conference, visit

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