With the recent launch of its first-ever mobile application, WannaBeWell, the “Life…supplemented” campaign announced that for each app download, “Life…supplemented” will donate $1 (up to $13,500), to international charity Vitamin Angels, an organization dedicated to reducing child mortality worldwide by connecting infants and children under five with essential micronutrients.
In its fifth year, the “Life…supplemented” consumer wellness initiative, managed by the Council for Responsible Nutrition Foundation, launched the free WannaBeWell app available on iPhones and iPads to educate, activate and motivate consumers about healthy living. Through the partnership with Vitamin Angels, the app will also help raise money for a worthy cause.
“In the U.S. and 40 countries around the world, we've seen the incredible impact vitamins can have on children; giving them a chance to lead meaningful and productive lives. We are honored to be working with ‘Life...supplemented.’ Together, we're making this world a healthier place!” said Howard Schiffer, president and founder of Vitamin Angels.
This is the third consecutive year that “Life…supplemented” has partnered with Vitamin Angels, and this year’s donation (if goals are met) will bring the total to $45,000.
“One of the objectives of the CRN Foundation is to educate consumers about responsible use of dietary supplements. We’re pleased to be able to combine these education efforts, through our new WannaBeWell app, with raising money for Vitamin Angels, a non-profit organization that is dedicated to getting vitamins to those who need them,” said Judy Blatman, senior vice president, communications, Council for Responsible Nutrition.