IRVINE, CA - Charlene Lee, M.B.A., has been appointed director of marketing and sales for Cyvex Nutrition, Inc., a 20-year supplier of nutraceutical ingredients for the dietary supplement and functional foods industry.
Lee will be responsible for the coordination and direction of all sales and marketing activities for the company, and serve as media spokesperson. “I will be supporting Cyvex’ goals by focusing on bringing innovation and trust to the marketplace with nutraceutical compounds of exceptional high quality and integrity,” Lee says.
Prior to her appointment at Cyvex, Lee was brand manager for ConAgra Foods, where she helped launch new products. She also served in marketing capacities for Cadbury Schweppes, General Mills, Ralston Purina and Glaxo-SmithKline Pharmaceuticals, and managed licensing agreements with Hershey Foods and Huhtamaki. “With Lee’s impressive marketing experience at such major companies, we feel confident in her ability to help Cyvex assist its customers in their product development and launching efforts,” says company founder and CEO, Gilbert Gluck. “To be successful in this industry, a supplier needs to do a lot more for its customers than simply sell ingredients. Lee will help Cyvex become further established as a research-driven and solution-oriented raw material company.” In addition, Lee received her M.B.A. with a focus on Marketing and Strategy from The Anderson School at U.C.L.A.
Cyvex Nutrition, Inc. has been actively engaged in the research, development and marketing of natural compounds for two decades and has earned an impeccable reputation. Its portfolio of branded, trademarked ingredients includes ArthroColl® chicken collagen type II, BioCosanol™ rice/ sugar policosanol, BioVinca® vinpocetine and LactoCalcium™ brand of milk minerals among others. Cyvex Nutrition, Inc. also developed the NutriPrint™ system, a stringent quality program applied to all its products.