SALT LAKE CITY, Jan. 6, 2010 ⎯ Natural products branding agency Integrated Marketing Group (IMG) has been selected to create and execute an integrated communications campaign for Cyvex Nutrition, a leading supplier of proprietary branded raw ingredients. Activities will include public relations outreach, creative development, media placement and event marketing.
IMG's communication program will focus on emphasizing Cyvex Nutrition's expertise and depth in the antioxidant category and increasing industry awareness of the health benefits of the company's key ingredient offerings.
"Cyvex has been a pioneer in the nutraceutical ingredient industry for more than 25 years, and we look forward to kicking off their marketing and communications program with the new year," stated Jeff Hilton, IMG co-founder and partner. "We are confident that this campaign will further position Cyvex as a leader in providing safe, effective ingredient solutions for use in a wide array of dietary supplements, foods and beverages."
"IMG's unique understanding of the natural products industry and supply chain makes them an ideal partner to help us further increase awareness of our branded ingredients with industry decision makers,"
said Matt Phillips, president and COO, Cyvex Nutrition. "We anticipate a successful collaboration."
About Integrated Marketing Group:
Integrated Marketing Group (www.imgbranding.com) is a decade-old marketing and brand consultancy created to optimize all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles, food and personal care industries. IMG was the first agency in the United States to certify in the Federal Trade Commission Advertising Compliance Course for dietary supplements. For branding articles and resources, visit www.imgbrandwire.com
Cyvex Nutrition, headquartered in Irvine, Calif., has been a leading provider of proprietary antioxidant ingredients to the nutraceuticals industry for more than 25 years. The company has re-engineered the antioxidant category with its extensive portfolio of offerings that includes BioVin®, PomActivTM and ChirositolTM to name a few. Every Cyvex Nutrition ingredient is guaranteed by the company's exclusive NutriPrint® quality assurance system, which includes identity testing of incoming raw materials through FT-NIR, third party certification by independent laboratories for active ingredients, microbiology, heavy metals and pesticide and solvent residue when applicable. For more information visit www.cyvex.com.
# # #