Cyvex to Showcase New Products And Marketing Technologies

Cyvex Nutrition will be exhibiting once again at the annual SupplySide West tradeshow and convention in Las Vegas – booth #21054.

The company has had quite an energetic year with several ingredient launches and notably, the creation of an extended cyber marketing campaign using the latest technologies to inform all levels of industry and consumers as well.

Cyvex Nutrition, long known for its original and extensive portfolio of proprietary antioxidant ingredients will be showcasing its newest products launched in 2009 alone:

FlavoVital™ - Flavonoids: Nobiletin, Tangeretin, Diosmin, Apigenin and Luteolin. Flavonoids are a specific class of antioxidants, found only in the plant kingdom. These polyphenolic antioxidants serve to provide the recognizable vibrant colors to flowers, fruits and berries and also protecting them from microbial and insect attacks. The potential health benefits of flavonoids showing anti-proliferative activity, supporting vein elasticity, immunity and cognition, have recently become of particular interest to consumers and food manufacturers.

Recent research indicated that flavones might provide health benefits by the following mechanisms: Direct radical scavenging, Nitric oxide decrease, Xanthin oxidase inhibition, Leukocyte immobilization, Interaction with enzyme systems.

LingoNol™ lingonberry extract: Lingonberry is a Scandinavian “superfruit” that has been shown to protect cells against oxidative stress, as well as to promote cardiovascular health and provide support against urinary tract infections. Lingonberry contains polyphenols, anthocyanins, flavonols, phenolic acids, resveratrol, procyanidins, and is five times more concentrated in A-type proanthocyanidins than cranberry. Lingonberry additionally has a high-ORAC value (4610 μmol TE/g). The Lingonberry available from Cyvex Nutrition is standardized to a high level of procyanidin A-type (5%), which contributes to anti-adhesion activity against bacteria measured by the spectrophotometric method using DMACA reagent.

Chirositol™ D-Chiro-Inositol: D-Chiro-Inositol extracted from carob has been shown to:
act as a secondary messenger stimulating the action of insulin helping to regulate glucose storage or disposal in the cell; stimulate insulin function reducing oxidative stress; reduce serum androgens and ameliorates conditions such as excessive weight and anovulation in women; modulate serotonin activity improving appetite balance.

The Cyvex Marketing Team will also be discussing how its relaunched website, blogs, and Facebook and Twitter accounts can greatly benefit its marketing partners to communicate and connect with their consumers, furthering brand awareness and product loyalty.

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