Dan Roam Talks Visual Thinking at The Conference

—Creative Business Guru Challenges Participants to Think Abstractly—

WASHINGTON, D.C., July 1, 2008 — When is a napkin more than just a napkin? A quick drawing, a simple sketch, or a phone number are just some of the things people jot down on a napkin. But Dan Roam believes that doodles on the back of a napkin can provide insightful ways to creatively do business—from problem solving to planning future goals.

Dan Roam, management consultant and the author of The Back of The Napkin: Solving Problems and Selling Ideas With Pictures, will challenge attendees at The Conference: CRN’s Annual Symposium on Dietary Supplements to engage in “visual thinking,” using interactive exercises and specific examples of companies that have successfully used this innovative combination of creative art and hard science. His keynote presentation will take place on Friday, Oct. 3, following the U.S. Food and Drug Administration’s David Acheson, M.D., and Josephine Briggs, M.D., of the National Center for Complementary and Alternative Medicine.

Prior to starting his California-based consulting business, Mr. Roam applied his business-oriented visual thinking skills while living and working in Switzerland, Russia, Thailand, France, and Holland. He has consulted for global companies such as Microsoft, Infosys Consulting, and Wal-Mart.
The Conference takes place Oct. 2 – 5 at the Hyatt Regency Tamaya Resort & Spa in Santa Ana Pueblo, N.M. Registration for The Conference is available online at www.crnusa.org/TheConference. Registration fees are $1695 for non-CRN members, with a $200 discount for CRN members. Special group activities—including the annual CRN golf tournament, a winery tour, and horseback riding—will be offered, and conference attendees and their guests are encouraged to book early as space will be limited. Albuquerque’s most popular event, the Albuquerque International Balloon Fiesta starts on Oct. 4.

The Hyatt Regency Tamaya Resort & Spa is located approximately 31 miles/30 minutes outside of Albuquerque, on a secluded self-contained destination resort. Room reservations at the resort are available for a limited time at a special group rate of $299 per night by calling 1-800-233-1234—mention the CRN conference. The group rate is currently available from Sept. 28 to Oct. 8 for conference attendees who want to extend their stay.


The Council for Responsible Nutrition (CRN), founded in 1973, is a Washington, D.C.-based trade association representing dietary supplement industry ingredient suppliers and manufacturers. CRN members adhere to a strong code of ethics and manufacture dietary supplements to high quality standards under good manufacturing practices.

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