Danisco has committed to a major investment to expand production of its functional fiber, LitesseÂ® polydextrose, in response to the strength of demand for polydextrose globally. The expansion will enable the company to maintain its leading position in the world polydextrose market well into the future.
With increasingly health conscious consumers seeking food and beverage products that meet their dietary fiber needs, many food industry analysts predict annual growth rates for functional fibers to exceed the food industry average, reaching up to 10% per annum over the next five years. This investment therefore represents an opportunity for Danisco to increase its presence in the fast-growing functional fiber market, which is today valued at in excess of 1 billion USD.
Commenting on the expansion, Michael Bond, Global Business Director for Danisco’s Functional Fibers portfolio says, “Consumers are increasingly conscious of the role that diet plays in their health and well-being and have become acutely aware that they are not consuming adequate levels of fiber. This means consumers are now actively searching out fiber alongside other nutritional benefits, when taking responsibility for their own health, driving growth in the functional fiber market.”
LitesseÂ® – the better fiber
LitesseÂ® is a premium, low calorie, soluble fiber and prebiotic that can improve the nutritional profiles of numerous foods and beverages through fiber enrichment, sugar reduction or replacement, calorie reduction or fat reduction. It offers tangible digestive health benefits with no toleration issues, encouraging consumer loyalty and repeat purchase.
“LitesseÂ® is a cornerstone of Danisco’s Health & Nutrition strategy – a fundamental approach to offering healthy solutions in all areas of the food industry and across health platforms,” comments Fabienne Saadane-Oaks, President Danisco BioActives.
During its 30-year history, LitesseÂ® has become internationally recognized for the premium nutritional and functional benefits it provides.
“Increasing our production capabilities for LitesseÂ® perfectly positions Danisco to build on its success to date and capture the opportunities offered by the dynamic health and nutrition market,” adds Maria Cecilia Londono, Global Vice President Fibers & Extracts.
LitesseÂ® is a highly flexible, soluble fiber and food ingredient. At only 1 kcal/g, LitesseÂ® offers significant potential for reducing calories and adding fiber without impacting the consumer appeal of the end product in terms of taste and texture. Available in liquid and powder form and with excellent process and shelf stability, LitesseÂ® has found success across all segments of the food and beverage industry, where it is recognized for its clean taste, ease of formulation and low cost in use.
The new capacity will be operational within the next 12 months.
With a rich and innovative portfolio, Danisco is a world leader in food ingredients, enzymes and bio-based solutions. Using nature’s own materials, science and the knowledge of our 6,800 people, we design and deliver bio-based ingredients that meet market demand for healthier and safer products. Danisco’s ingredients are used globally in a wide range of industries—from bakery, dairy and beverages to animal feed, laundry detergents and bioethanol—to enable functional, economic and sustainable solutions. Danisco operates from sales, production and innovation sites in more than 40 countries.
For more information on Danisco Health & Nutrition, please visit www.danisco.com/health