(PRESSI.COM 01/20/2005) Danisco has received authorisation to use and sell its new, vegetable oil-based plasticiser GRINDSTED® SOFT-N-SAFE in the EU. The authorisation is a breakthrough within plasticisers where consumers have long called for an alternative to, for instance, phthalates. The product has been included in the EU´s positive list for the so called super directive and is a safe solution for use with no quantitative restrictions in food contact materials.
´One of the most positive benefits of GRINDSTED® SOFT-N-SAFE is that it shows no signs of hormone-disrupting effects. Therefore, we can now offer an alternative to the plasticisers that have caused the most concern - and our product is suited for all areas of application currently in demand. We see a huge potential in our plasticiser,´ says Torben Svejgård, COO, Danisco.
GRINDSTED® SOFT-N-SAFE builds on known food technology. Its main ingredient is a vegetable oil already used in foods such as margarine and chocolate. The plasticiser has been approved for food contact materials and will expectedly be used in toys and medical equipment at a later stage. US approval is expected at the beginning of 2005 with several other markets - e.g. Japan - envisaged to follow suit.
Potential new customers in the plastics industry have tested the product and confirm that GRINDSTED® SOFT-N-SAFE can be used without changes to their existing production equipment. Danisco expects sales of GRINDSTED® SOFT-N-SAFE to run into hundreds of millions after market penetration.