Danish Medical Tycoon Goes Global With Herbal Medicine

COPENHAGEN, Denmark, Sept. 1 /CNW/ - Danish medical tycoon, Erik Sprunk- Jansen, former CEO of pharmaceutical company Lundbeck, has implemented a venture to create a global company for herbal medicines. In one blow, he has bought worldwide rights to 25 herbal medical products with extensive clinical and practical documentation allowing the company, Sprunk-Jansen A/S, to obtain a position as a global player within herbal medicine, food supplies and creams.

The 25 products all come from traditional Arabic medicine. 10 years ago traditional Arabic medicine was about to be forgotten, but a group of Palestinian researchers in Israel formed a new company called Antaki to revive the tradition on a scientific basis. The 25 products are the first results of this work.

Chairman of Sprunk-Jansen A/S, Erik Sprunk-Jansen: "We have ensured the financial means to maintain the necessary speed in our development. We are going to work with own sales companies in the Nordic and Baltic markets and with licensees in more remote markets."

Prognoses for sales of natural products are promising with surging consumer demands for herbal medicine. Another reason is increasing costs for development of synthetic medicine.

Managing Director Rolf Sprunk-Jansen: "The brand of Sprunk-Jansen A/S is to be the consumers' guarantee for the effect and safety of the products. We add value to our brand working with partners like the international branding expert Wally Olins, the Dutch design company ping-pong Design and the Danish PR company Brinkmann + Partners. The butterfly will be the symbol of the products of the company."

Sprunk-Jansen A/S enters the Danish market at the end of the year and the Baltic countries in early 2005. Poland and the other Nordic countries will follow in 2005 and 2006. At the same time licensing agreements are to be made in the most promising markets, i.e. the US, Russia, Japan and Asia.

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