Groupe DANONE has just finalized the sale of its biscuit operations in the Republic of Ireland (W&R Jacob Ltd) to Fruitfield Foods Ltd
W&R Jacob Ltd leads the Irish biscuit market with sales of around EUR 70 million and a portfolio of brands including Kimberley, Mikado and Jacob's Fig Rolls.
Fruitfield Foods is a privately owned food manufacturer, the shareholders are Michael Carey, David Andrews, Michael Tunney and Gerry Murphy.
On July 23, 2004, Groupe DANONE announced that it had signed an agreement with a view to selling its UK and Irish biscuits operations to United Biscuits. This agreement nonetheless provided for the possible sale of DANONE's Irish assets to another party over a period of several weeks prior to final disposal.
Today's announcement of the sale to an independent local business with experience in the food industry but no biscuit operations to date, does not require the agreement of the anti-trust authorities and is effective immediately.