Del Monte, a leading processed food and beverage brand, announced a unique offering—Four Seasons Fusion—a unique mixed fruit combination. According to the manufacturer, the drink has been created after extensive R&D. With this launch, the company now has 8 different SKUs in fruit drinks with 6 flavors in 240 ml cans and 2 in 500 ml pet.
The launch is noteworthy as the flavor is not available anywhere in the world and has been specially created for the Indian market for the first time. It will be sold through modern trade as well as traditional retail counters across major cities in India. The drink will be available in a 500 ml pet bottle, which is easy to carry and ideal for out of home consumption as well.
"With Del Monte Four Seasons Fusion we are introducing a path-breaking product in the Indian beverages market. It was conceived, crafted and produced 100% in India. It is the newest Del Monte product that delivers on the brand promise of taste like never before," said Yogesh Bellani, business head, Del Monte Foods Business, FieldFresh Foods Pvt. Ltd.