Demand for OatVantage(TM) Oat Bran Concentrate Drives Plant Expansion by Nurture

Devon, PA, September 23, 2004 – Citing 500% growth in OatVantage™ sales last year and 400% to date this year, Nurture, Inc. has initiated an expansion of its state-of-the-art manufacturing facilities in Missoula, MT to support this multimillion dollar business. This major investment will result in a three-fold increase in capacity by year-end, as Nurture works to satisfy both current customer demand and anticipate future growth for this heart-healthy ingredient.

“This expansion will further enable us to provide unique oat ingredients to meet the individual requirements of our beverage, bar and supplement customers,” explains Griff Parker, Nurture CEO. “Investment is being made in all areas, including production, warehousing and personnel, supplementing our already strong technical capabilities.”

Nurture is the developer, manufacturer and marketer of OatVantage, a clinically-proven cholesterol reducing ingredient with additional heart health benefits in managing blood glucose levels and increasing satiety for weight management. OatVantage is an all-natural, highly concentrated oat bran ingredient that provides 18 times the cholesterol-lowering soluble fiber found in oats. Marketers can make a compelling label claim, “helps lower cholesterol,” by incorporating just 1.4 grams of OatVantage into their product.

Enthusiasm Spreads from Supplements to Functional Foods

OatVantage is a versatile ingredient, currently offered in several forms of dietary supplements, and spreading rapidly into functional food applications. “In addition to North America, we have customers in Europe and Asia who know that OatVantage formulates easily in both food and beverages, and want its positive sensory attributes,” said Parker. The product imparts a creamy texture in foods, as well as helps to mellow tart flavors.

OatVantage is well suited to ready-to-drink and dry mix beverages, semi-solid and solid foods, chews and confections. Notable food applications include dairy beverages with extended shelf life (i.e. retort, aseptic/UHT and ESL processing) and nutritional bars with moist texture.

#1 Choice of Consumers

“The strong appeal of OatVantage™ oat bran concentrate has been shown repeatedly in consumer research,” explains Gregory Stephens, RD, Nurture Vice President, Sales & Marketing. “Earlier this year, the Natural Marketing Institute (NMI) reported that oat-based ingredients are the #1 nutritional choice of U.S. consumers managing high or borderline-high cholesterol. Research revealed that 63% of consumers prefer oats as a cholesterol lowering ingredient.* Furthermore, we know that the majority of consumers with high cholesterol are overweight and 40% are managing their blood sugar. NMI found that the majority of consumers managing their cholesterol are “very interested” in a product that will also help them manage blood glucose and weight.”

About OatVantageTM
At 54% beta-glucan (the cholesterol reducing compound in oat bran), OatVantage offers the highest concentrated oat bran ingredient available commercially. OatVantage is made from non-GMO oats grown in North America. It is non-allergenic, appropriate for strict vegetarians and certified Kosher. OatVantage is Generally Recognized as Safe (GRAS) and is manufactured under strict Good Manufacturing Practice (GMP) guidelines.

Nurture, Inc.
Nurture, Inc., headquartered in Devon, PA, is a privately held company which was incorporated in 1992 to focus on developing proprietary extraction technologies for oat grains. In 2002, Nurture began to commercialize its research technologies to provide value-added human nutrition and personal care products derived from oats. Its patented ingredients are used in a variety of applications in cardiovascular health, glucose management, weight management and personal care. Products include oat bran concentrate, oat oil, oat starch and oat protein. Websites: and

For more information about OatVantage, contact Gregory J. Stephens, RD, Vice President, Sales & Marketing, Nurture, Inc., 28 S. Waterloo Rd., Suite 100, Devon, PA, 19333. Phone #610-989-0945, email: [email protected].

*Research was executed April 2004 through Harris Interactive® from Natural Marketing Institute’s qualitative omnibus research study (HealthBeat).

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Nurture, Inc.

Telephone: (610) 989-0945
Fax: (610) 989-0991

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