Designer Protein responds to consumer demand for natural products

Designer Protein responds to consumer demand for natural products

Designer Protein, LLC announces the reformulation and re-launch of Designer Whey Protein2GO in three delicious all natural flavors: Lemonade, Tropical Orange and Mixed Berry.


Designer Protein, LLC — an industry leader in developing whey protein based nutrition products, including Designer Whey® Protein Powder, Designer Whey Aria® and The Biggest Loser® Protein, announces the reformulation and re-launch of Designer Whey® Protein2GO® in three delicious all natural flavors: Lemonade, Tropical Orange and Mixed Berry.

According to Deanna Strickland, Designer Protein’s Internet Marketing Specialist, “Fans of Designer Whey® products have voiced their preference for all natural ingredients. The reformulated Protein2GO® now has no artificial sweeteners, flavors or colors. It’s exactly what the fitness crowd wanted. We’ve been sampling all three flavors over the past few months and response from consumers has been positive. Initial feedback shows that we got the flavor profiles and calorie-count right.”

Shawn Sherwood, Research & Development for Designer Protein says, “Formulating an all natural product was not really the challenge—the challenge was making new Protein2GO® taste good. Designer Whey® has always been known for great taste and we have kept that reputation in tact using delicious, natural ingredients.”

Lauren Harbour, VP of Sales at Designer Whey® commented, “At a recent manager’s conference I handed out our new all natural Protein2GO® to store managers. Their response was overwhelmingly positive! It wasn’t just the convenience that got them excited – they loved the all natural ingredients and fun flavors. Personally, I enjoy spiking my water with Protein2GO®…not just for the flavor, but for the nutritional boost too!”

Protein2GO® is a great-tasting addition to Designer Whey’s® family of protein products. Here are just a few highlights of Protein2GO®:

  •     10g of premium whey protein isolate helps to increase muscle tone
  •     Just 50 calories per serving
  •     A great source of Vitamin C to help support a healthy and strong immune system
  •     B Vitamins to help keep your energy up
  •     Naturally flavored & sweetened
  •     Dissolves quickly and easily in water
  •     Perfect for refueling muscles post-workout, on-the-go

Whey protein is naturally derived from milk and quite possibly the most perfect protein when it comes to refueling the body. Whey’s ‘building blocks’ also known as ‘the essential amino acids’ are vital to recovery and performance.


Designer Whey® has spent more than $10 million on research to find the perfect blend of nutritional whey protein with great taste.

Active people who use Designer Whey® protein products before and after workouts can experience increased strength, improved power, faster muscle recovery, better health and performance.

Media members looking for additional information on Designer Whey's complete line of protein powders and drinks should visit You may also learn innovative ways to incorporate protein into current diet plans, meals and discover delicious protein shake recipes.


Designer Whey Protein™ is a leading brand of protein powder products and a pioneer in the sports nutrition market since the early 1990's. Designer Whey® has broadened its line in 2011 by launching ready to drink protein shakes and is now introducing nutrition bars that carry on the brand's tradition of great tasting, best in class products. Designer Protein, LLC also offers the popular Aria™ women's protein product and is licensed to sell protein products under The Biggest Loser™ trademark of NBC Universal. Please visit


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