Dietary Supplement Education Alliance Elects The Vitamin Shoppe To Board

Leading National Company Affirms Importance of DSEA Education Campaign

Sarasota, FL (April 5, 2005) - The Dietary Supplement Education Alliance (DSEA), a unique not for profit partnership of scientific, educational and industry groups announced today that the Vitamin Shoppe was elected to the DSEA Board of Directors at its February Board Meeting. The Vitamin Shoppe is America's leading and fastest growing specialty retailer of vitamins, supplements, sports nutrition and natural beauty products. “The inclusion of the Vitamin Shoppe will provide a strong retail perspective to the DSEA board,” announced Elliott Balbert, chairman of the board of directors, DSEA.

DSEA is a coalition of industry leaders whose mission is to improve public health by communicating the benefits of dietary supplements. DSEA activities focus on educating consumers, media and policymakers on the benefits of dietary supplements for optimizing health and prevention of disease, with a focus on their safety, efficacy and regulation. Its membership includes nutritional and dietary supplement suppliers, manufacturers, retailers and publishers.

Since its inception four years ago, DSEA has generated more than 100 million unpaid media impressions increasing public awareness of the benefits of nutritional supplements. The organization’s publicity efforts have resulted in positive coverage on more than 130 television news programs and more than 2,000 articles in newspapers and magazines. DSEA also publishes a monthly email newsletter that goes out to over 1,000 health-oriented journalists. In addition to media outreach, DSEA supports a web site,, which has become a well-known resource for objective information about nutritional supplements. More than 25,000 visitors, including media, consumers and health professionals, access the web site each month. DSEA also provides federal legislators with information packages about dietary supplements.

The Vitamin Shoppe began as a single store in 1977 and has expanded to over 250 stores throughout the United States, with new stores opening every month. In addition, the company reaches thousands of consumers every day through a comprehensive web site ( and a complete vitamin and supplement catalog, mailed monthly. David Morrison, Vitamin Shoppe Vice President, Scientific and Regulatory Affairs will represent the company on the board; Mr. Morrison is both a toxicologist and an attorney with almost 20 years of experience working with the FDA to improve healthcare options for consumers. “Over the years, the Vitamin Shoppe has not only grown in size and product selection, but also in our ability to inform and educate our customers,” said Mr. Morrison. “We are excited about the direction of DSEA and feel the DSEA mission clearly fits with our corporate goals of emphasizing education.”

“DSEA welcomes the Vitamin Shoppe to our board,” said Balbert. “Our education campaign is critical to the future of our industry and the Vitamin Shoppe brings an important perspective to the organization.”

DSEA board members include Elliott Balbert, president and CEO, Natrol, Inc.; Valerie Bell, president, Canadian Health Food Association; Jon Benninger, business development director, Virgo Publishing; Fredrik M. Linder, president, New Hope Natural Media, a division of Penton Media Inc.; Michael McGuffin, president, American Herbal Products Association; David Seckman, executive director and CEO, National Nutritional Foods Association, Scott Specht, Senior Development Officer, Bastyr University; and Bob Whitelaw, director sales, marketing and business development, Capsugel.

For information about joining the DSEA, contact Deb Knowles at (941) 349-9044 or e-mail her at [email protected].


Deb Knowles
Tel: (941) 349-9044
Email: [email protected]

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.