DSM Nutritional Products, Inc. Launches Branding Initiative Highlighting Benefits of OMEGA-3 Fortification

DSM Nutritional Products, Inc., the global leader in nutritional fortification, has created a distinct new logo designed to communicate the health benefits of LC-Omega-3 fortification to consumers. The logo, which features the phrase “Fats of Life”, will be placed on food and beverage packaging – clearly identifying products that contain LC-Omega-3, a nutritional ingredient that growing numbers of consumers are seeking in the foods and beverages they purchase.

“The new logo is a high-visibility identifying device that immediately brands LC-Omega-3 and positions the ingredient and the food product itself as beneficial to the health of consumers,” said Diane Hnat, DSM Senior Marketing Manager, Food Industry Unit North America. “Our strategy is to build upon the widening consumer demand for this important ingredient by making it easy for shoppers to quickly recognize that a food or beverage is fortified with LC-Omega-3.”

LC-Omega-3 is derived from fish oil and the nutrient has been associated with heart health and also with other vital health benefits. DSM’s LC-Omega-3, which is branded as ROPUFA®, is deodorized, has excellent organoleptic characteristics, and will not affect the taste profiles of foods and beverages. DSM’s technical experts will work with food and beverage manufacturers’ development teams to create fortified products containing LC-Omega-3.

DSM Nutritional Products, Inc. is the world’s largest nutritional ingredient supplier to producers of foods, beverages and dietary supplements. The company has an international network of technical service, production and distribution facilities as well as sales and marketing presence in more than 100 countries. In addition to its vast and continually growing ingredient portfolio, DSM provides extensive processing and manufacturing expertise in developing innovative formulations that add value and consumer appeal to fortified food and beverage products.

For further information about DSM’s LC-Omega-3 and the company’s branding initiative for the ingredient, please contact DSM Nutritional Products, Inc. at 45 Waterview Boulevard, Parsippany, New Jersey, 07054-1293.
Phone: 1-800-526-0189. Web site: www.nutraaccess.com.

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