Royal DSM, a global science-based company active in health, nutrition and materials announced that its cardiovascular health ingredient, Fruitflow, is featured in the new Langers Tomato Juice Plus and L&A Tomato Juice from Langer Juice Company Inc. Langer Juice Company's juices are the first beverage products available to U.S. consumers featuring Fruitflow, a new natural ingredient that has been scientifically shown to help support healthy blood flow.
Both Langers Tomato Juice Plus and L&A Tomato Juice are made of 100 percent pure tomato juice without added sugar, high fructose corn syrup, sweeteners or preservatives. These unique juice blends are enhanced with tomato-derived Fruitflow and other vitamins and minerals that contribute to the juices' high nutrient values. Langers Tomato Juice Plus is now available exclusively at Gelson's, a Southern California grocery-retailer. The products are anticipated to launch nationally in 2013.
"We are pleased to see the launch of the first beverage products with Fruitflow from Langer Juice Company, Inc., a recognized juice brand for more than 50 years," said Joe Buron, vice president of sales and marketing for DSM Nutritional Products. "The Langers Tomato Juice Plus launch offers consumers an easy, delicious and natural way to help maintain cardiovascular health through the added benefits of Fruitflow."
"This new product represents our company's commitment to produce juices that provide our consumers with delicious options to naturally achieve optimal health," said Bruce Langer, Vice President and one of the owners of Langer Juice Company, Inc.
A tomato-based concentrate made from select Mediterranean tomatoes; Fruitflow is a natural, healthy and safe ingredient that has been proven through clinical research to help maintain healthy blood flow by supporting normal blood platelet function. The benefit of Fruitflow has been consistently demonstrated in eight clinical trials. Fruitflow works to support blood flow by keeping blood platelets in a smooth form—"sticky" or "spiky" blood platelets can lead to platelet aggregation. The effect takes place within 1.5 hours and when taken as a single dose, the effect lasts for 12 hours. When taken regularly on a once per day basis, the effect lasts longer. Fruitflow is the first ingredient to earn a European EFSA Article 13.5 health claim stating that the product "helps maintain normal platelet aggregation, which contributes to healthy blood flow."