DSM's geniVida Now Self-Affirmed GRAS

geniVida®, pure and soy-free genistein from DSM Nutritional Products, Inc. has been self-affirmed GRAS (Generally Recognized as Safe) for use in food and beverage applications intended for mature men and women. According to the FDA, self-affirmed GRAS status is awarded to any substance that is generally recognized among qualified experts in the field as having been adequately shown to be safe under the conditions of its intended use.

Research shows that geniVida® genistein reduces menopausal symptoms including the number and duration of hot flashes in menopausal and post menopausal women. The debilitating symptoms of menopause are a major health complaint for women between the ages of 45 and 60 and for millions more in their postmenopausal years.

Research also suggests that genistein, the principal isoflavone found in soy beans and soy foods, plays a unique and important role in bone health. As estrogen levels decline and bone mineral density decreases in menopausal and post-menopausal women, genistein exerts estrogen-like regulation of bone metabolism and assists in the bone remodeling process. In a double-blind, placebo-controlled study involving postmenopausal women, genistein has been shown to significantly increase bone mineral density. geniVida® is the ideal bone health ingredient and can offer a solution for unmet long-term bone health needs for mature women.

Genistein is also associated with bone and prostrate health benefits for mature men.

geniVida® is manufactured by a special patented process, has a comprehensive safety package, is allergen-free and non-GMO. geniVida® works in multiple food applications and can be used in menopausal and post menopausal formulations for hot flash relief and bone health. While mature women are the primary target audience, geniVida® is also beneficial for bone and prostate health applications for mature men.

For additional information about GRAS-affirmed geniVida® genistein, attendees to the 2010 Institute of Food technologists (IFT) annual convention in Chicago, IL can visit the DSM Nutritional Products booth (#5037).Also, please contact DSM Nutritional Products, Inc. at 45 Waterview Boulevard, Parsippany, New Jersey, 07054-1293. Phone: 1-800-526-0189. Website: http://www.unlimitednutrition-na.dsm.com/ geniVida is registered trademark of DSM.

About DSM Nutritional Products:

DSM Nutritional Products is the world's leading supplier of vitamins, carotenoids and other fine chemicals to the feed, food, pharmaceutical and personal care industries. The business has sales of over $2.5 billion and a long tradition as a pioneer in the discovery of new products, new formulations and attractive applications for all industry segments. More information at http://www.dsmnutritionalproducts.com/ and http://www.qualityforlife.com/

About DSM – the Life Sciences and Materials Sciences Company:

Royal DSM N.V. creates solutions that nourish, protect and improve performance. Its end markets include human and animal nutrition and health, personal care, pharmaceuticals, automotive, coatings and paint, electrical and electronics, life protection and housing.

DSM manages its business with a focus on the triple bottom line of economic prosperity, environmental quality and social equity, which it pursues simultaneously and in parallel.

DSM has annual net sales of about $10 billion and employs some 22,700 people worldwide. The company is headquartered in the Netherlands, with locations on five continents. DSM is listed on Euronext Amsterdam. More information: www.dsm.com

For media inquiries please contact:

William J. Brown


DSM Nutritional Products, Inc.

Tel: 973-257-8288

Fax: 973-257-8437

email: [email protected]

Forward-looking stats: his press release contains forward looking statements. These statements are based on current expectations, estimates and projections of

DSM and information currently available to the company. The statements involve certain risks and uncertainties that are difficult to predict and therefore DSM does not guarantee that its expectations will be realized. Furthermore, DSM has no obligation to update the statements contained in this press release.

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