Earth Balance announces new management and debuts innovative product at Expo West

Earth Balance announces new management and debuts innovative product at Expo West

Brand introduces Duane Primozich as SVP/GM and launches new Coconut & Peanut Spread.

Earth Balance, a line of all-natural buttery spreads, shortenings, nut butters, soymilk, soy nog, coconut spread and alternative mayo dressings will introduce its new Senior Vice President/General Manager Duane Primozich and innovative Coconut & Peanut Spread at Natural Products Expo West in Anaheim, Calif., Mar. 9-11, at booth #3462. Earth Balance is also a Platinum Sponsor of the event, and will host the industry's Better Breakfast on Friday, Mar. 9.

Duane Primozich will take the place of TJ McIntyre, former Vice President General Manager of Earth Balance, who managed and developed the Earth Balance® brand from 2009-2011. McIntyre has moved on to lead Glutino, another brand within the GFA Brands, Inc. portfolio as Senior Vice President General Manager.

"I am thrilled to have the opportunity to work with Earth Balance," said Duane Primozich, the new Senior Vice President General Manager. "As a consumer of Earth Balance products for many years, it is exciting to now have the opportunity help further develop the brand. Earth Balance is in a unique space within the natural products industry and I look forward to building upon the great work the team has already accomplished."

With over 12 years experience working in the natural products, food and wellness industries, Duane Primozich is well seasoned to head Earth Balance. Duane has an extensive background in marketing and general management, with brands such as Simply Organic and Silk Soymilk. He was also a co-founder of Pixie Mate, a yerba mate company, and has worked with many brands within GFA Brands, Inc., the operating subsidiary of Smart Balance Inc., including serving as the Marketing Director of the Smart Balance brand, Vice President General Manager of the Best Life brand, and now Senior Vice President General Manager of Earth Balance and Best Life. As the new SVP/GM of Earth Balance and Best Life, Duane will run all marketing, new product development and strategic growth efforts to continue to build Earth Balance as a leading natural foods brand.

"Earth Balance has the ability to accomplish great things within the industry, including continuing to introduce all-natural and organic, plant-based products," said Primozich. "We are eager to introduce our new Coconut & Peanut Spread at Expo West this year, and look forward to seeing the crowd's reaction!"

creamycrunchyFirst of its kind, the new Earth Balance® Coconut & Peanut Spread offers a unique, delicious taste that is sure to satisfy. Made with natural roasted peanuts and organic extra virgin coconut oil, this innovative product is a convenient way to add coconut peanut flavor to your favorite foods. Whether it's used as a spread for your morning toast, a topping for steaming pancakes, added to a smoothie or an ingredient in Asian stir-fry, the new Earth Balance® Coconut & Peanut Spread can be enjoyed the same way as the peanut butter you're used to - with a coconut kick! Sweetened with agave nectar, the new Earth Balance® Coconut & Peanut Spread is offered in creamy and crunchy varieties and is Non-GMO Project Verified.


"At Earth Balance, we are leading the plant based diet movement and we are committed to providing only high-quality products that are free of genetically modified ingredients," says Primozich. "The new Earth Balance Coconut & Peanut Spread and other Earth Balance products demonstrate this commitment and offer delicious solutions for those following a plant-based diet, gluten-free diet or those sensitive to other food allergies, such as dairy. As a Platinum sponsor at Expo West, we hope to increase awareness of alternative options and build consciousness around plant-based, gluten-free eating." 

In addition to the new product introductions, Earth Balance has made great strides in building a community focused on natural cooking, nutrition and the benefits of the plant-based diet through the online community Made Just Right™, at The site provides vegan, vegetarian, gluten-free, dairy-free recipes, as well as Non-GMO action information, local and organic food information, and interviews with well known food educators and activists. offers consumers a way to become involved in the plant-based food movement through recipe contests and engagement efforts with partners such as Whole Foods Market, well-known vegan restaurants, and more.

Earth Balance also works with vegan chefs and educators to grow consumer awareness on the benefits of a plant-based diet. The company will host an exclusive Expo book signing event with the Spork Sisters, Jenny Engel and Heather Goldberg, authors of Spork Fed: Super Fun and Flavorful Recipes from the Sisters of Spork Foods, at the Earth Balance booth #3462 on Saturday, March 10th, from 3-4pm. The first 50 people to attend will receive a free signed copy of Spork Fed: Super Fun and Flavorful Recipes from the Sisters of Spork Foods.  

About Earth Balance:

Based near Boulder, Colo., Earth Balance produces a line of delicious buttery spreads, shortenings, nut butters, soymilk, soy nog, coconut spread and alternative mayo. All Earth Balance® products are plant-based, vegan, made without artificial ingredients and hydrogenated oils, and are free of gluten, lactose and eggs, offering a delicious alternative for individuals with food sensitivities and those seeking healthier options for their favorite foods. Earth Balance® products are a great complement to cooking and baking and some can be enjoyed on their own. Earth Balance strongly supports the Non-GMO Project and sustainable agriculture practices, and all Earth Balance® products are made without genetically modified ingredients. Earth Balance promotes a plant-based diet and earth-friendly lifestyle through its Made Just Right™ online social community. Earth Balance is a division of GFA Brands, Inc., an operating affiliate of Smart Balance, Inc. (NasdaqGM: SMBL). For more information, visit and


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