EAS food supplement workshop gives tips for launching in Asia, Europe, Latin America

EAS food supplement workshop gives tips for launching in Asia, Europe, Latin America

A problem-solving workshop to give food supplement manufacturers practical guidance on entering European, Asian and Latin American markets will be hosted by international food and nutrition policy consultancy EAS in October.


A problem-solving workshop to give food supplement manufacturers practical guidance on entering European, Asian and Latin American markets will be hosted by international food and nutrition policy consultancy EAS in October.

Organized in response to growing demand in the sector for market expansion, the workshop titled ‘Food supplements: secrets of successful regulatory strategies in Europe, Asia and Latin America’ will take place in Brussels on 13 October to give participants guidance on the do’s and don’ts when launching products in these markets.

“Launching food supplements in the increasingly global arena requires a clear understanding of the different regulatory markets when devising market strategies,” said EAS Food Law Adviser, Elodie Lebastard. “Companies marketing in the EU, for example, face a number of complexities when navigating the borderline between national and EU-wide rules, and in ASEAN too, while harmonisation is underway, diverse national regulations still exist for putting products onto the markets in Asia.”

“Similarly, in Latin America there is no process of harmonisation,” she continued, “therefore companies must be fully aware of the different national legislations in order to maximise on their marketing strategies.”

The workshop will cover trends for food supplements in the increasingly global arena; and advisers will explain the implications of developments towards food supplement harmonisation within the ten countries of the Association of South East Asian Nations (ASEAN), and give advice on how to maximise opportunities in the top emerging Latin American markets, including those of Argentina, Brazil, Colombia, Mexico and Venezuela.

They will also offer guidance on facing the challenges of European Union regulation for food supplements, covering maximum levels for vitamins and minerals; rules for other ingredients and bioactive substances, including botanicals; novel foods and health claims.

Wai Mun Poon, Regional Regulatory Affairs Manager at EAS Asia, said: “All of the developments in these different regions can be complex to follow, so it is important that manufacturers are aware of the practical consequences of the legislation, how the authorities will implement it, and its consequences for mid and long term strategic business planning.”

Participant numbers are limited to 25 to allow for personal coaching and ensure adequate time for discussion, questions and detailed consideration of the issues. Attendees will be guided through a selection of case studies and will have the opportunity to voice their specific concerns in question-and-answer sessions throughout the day.

For more information about the workshop or to register, visit http://www.eas.eu/Event/40

EAS provides strategic consulting advice on international regulation on food and nutritional products. It provides companies with regulatory and strategic advice for the marketing and approval of their products in Europe, Asia and Latin America. EAS also advises governments, trade associations and companies on the impact of global policy. EAS has offices in Argentina, Belgium, Italy and Singapore. For more information on EAS Europe visit www.eas.eu. For information on EAS Asia visit www.eas.asia. For more information on EAS Latin America visit www.eas-americalatina.com.

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