The event, which took place on 24 November in Brussels, helped food companies address how they can benefit from the claims evaluation process and offset possible challenges.
Titled “Claims: Dealing with the present, planning for the future”, the workshop covered the advantages and pitfalls presently existing for companies, and opportunities and threats to be aware of when the regulation is implemented in its entirety in the near future.
EAS experts Patrick Coppens and Stefanie Geiser advised participants on how to introduce successful claims applications to the European Food Safety Authority (EFSA), how to deal with the practical day-to-day issues unearthed by the regulation in terms of marketing and product development of foods and food supplements, gave advice on proprietary data protection and explained the interplay of the claims regulation with other regulations.
“With so many aspects of the claims regulation still being implemented and under discussion it is difficult for companies to get the concrete advice they need to be able to successfully and sustainably market their products in the EU,” said EAS Regulatory Affairs Manager Stefanie Geiser. “It is important to analyse EFSA guidelines and the pitfalls from previous EFSA evaluations, and to monitor market practice and identify new possibilities that the claims regulation permits in combination with other EU legislation. Our workshop provides insight into these aspects, helping companies to correctly interpret the legislation and plan business strategies around the predicted outcomes.”
EAS will hold a workshop giving an update on the claims regulation on 8 March 2012 in Brussels.
1. EAS provides strategic advice on international regulation on food and nutritional products. It provides companies with regulatory and strategic advice for the marketing and approval of their products in Europe, Asia and Latin America.
2. EAS also advises governments, trade associations and companies on the impact of global policy.
3. EAS has offices in Argentina, Belgium, Italy and Singapore.