Understanding health claims regulation in Asia and the European Union is the focus of an EAS workshop next month in Singapore to help functional food and health supplement companies build optimum market strategies.
The workshop, taking place on 17 May and limited to 35 people to ensure maximum benefit for participants, will guide companies through the rules for health claims in key Asia markets and in Europe, highlighting current and future opportunities and challenges in markets where regulations exist or are under development.
Titled ‘Practical Implications of Claims Regulations in Asia & Europe: The key steps to successful market access for functional foods and health supplements’, the workshop will cover health claims authorisation procedures across both regions, including the different types of claims, their definitions and conditions of use, and trends underway in the global arena.
“The regulatory environment in Asia alone is diverse and challenging both for companies and regulatory authorities, with the work underway within the Association of South East Asian Nations, and different rules in other key markets in the region,” said Miguel da Silva, EAS Global Director, Nutrition and Health Policy.
“And with the European Union currently implementing harmonised legislation on nutrition and health claims,” he continued, “some governments are monitoring the successes and challenges being faced there. Our workshop will give participants a clear picture of the different regulations and practices in key Asian markets and in the European Union, and give practical tips to ensure that their functional nutritional products avoid the pitfalls common in these markets.”