Ebro Foods and Deoleo signed an agreement for the purchase of the SOS brand worldwide, the assets of the Spanish SOS rice business and the Netherlands companies operating the rice business in that country under the brand Lassie.
This, together with the purchases already finalized of the Saludaes brand in Portugal and the rice businesses in USA and the Middle East through American Rice Inc., concludes the purchase by Ebro of the Deóleo rice businesses.
The principal rice brands of Ebro in Spain will now be SOS, Brillante, La Fallera, La Cigala and Rocío, with an overall market share of almost 24% in volume and 32% in value in the domestic distribution sector.
Ebro Foods purchases Deoleo's rice businesses
Ebro Foods and Deoleo signed an agreement for the purchase of the SOS brand worldwide.