Elaine Lipson appointed Organic Program Director

Organic industry advocate, author and expert to join New Hope Natural Media

BOULDER, Colo. (August 31, 2005) - New Hope Natural Media, a division of Penton Media, is pleased to announce that Elaine Lipson has been selected as the company's new organic program director. The organic program director serves as the lead expert within the organization on topics related to organic foods and the organic industry.

Lipson, who has worked for more than 10 years in the organic community as a writer and advocate, will work with Karen Raterman, Vice President of Content Development, to ensure consistent and credible organic reporting in all New Hope Natural Media publications. In addition, Lipson will partner with executive management to support continued activism in the organic industry.

"The organic program director is a key position to support New Hope's commitment to the organic industry," said Fredrik Linder, president of New Hope Natural Media. "We're excited to have someone of Elaine Lipson's caliber and with such first-person knowledge of the organic industry join our team."

Lipson, who authored The Organic Foods Sourcebook, has also written for Delicious!, GreatLife, Yoga Journal and more. She has served as senior editor of Natural Business LOHAS Journal and as public and community relations director for Alfalfa's Markets, Inc.


About New Hope Natural Media
New Hope Natural Media (www.newhope.com) publishes The Natural Foods Merchandiser and Nutrition Business Journal as well as Delicious Living, and Functional Foods & Nutraceuticals. New Hope also produces trade shows and conferences, including the two largest natural and organic products trade shows in the United States: Natural Products Expo East in Washington, D.C., Sept. 15-18, 2005, and Natural Products Expo West in Anaheim, Calif., March 23-26, 2006.

New Hope is a division of Penton Media, Inc. (OTCBB: PTON, www.penton.com), a leading diversified business media company that produces market-focused magazines, websites, trade shows and conferences.

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