The number of products containing DSM Food Specialties’ successful casein hydrolysate PeptoPro® continues to escalate with the launch of Now Foods’ new endurance and recovery drink, ElectroPro™. Ideal for athletes or sportspeople wanting to achieve rapid recovery after intensive exercise, ElectroPro is an innovative and tasty electrolyte energy formula.
“We’re delighted that Now Foods has selected PeptoPro as the key ingredient in its new drink mix”, announced Reto Rieder, PeptoPro’s national accounts manager. “To date, it’s the biggest name in the US to launch a PeptoPro product. Because of its short chain peptides and unique water solubility, PeptoPro is easily incorporated into powder solutions. What’s more, unlike other peptides, PeptoPro does not leave a bitter aftertaste and is exceptionally clean and smooth. This makes it the perfect choice for powder manufacturers wanting to produce great products that work.”
Commenting on the launch, John Urban, General Manager, Sports Now Foods, remarked, “Here at Now Foods, we aim to produce the highest quality nutritional products that are both effective and tasty. That’s why we chose PeptoPro, which has been proven in recent trials and research to aid muscle recovery after workouts. ElectroPro combines this special mix of simple and complex carbohydrates, protein and electrolytes for effective post-exercise recovery.”
ElectroPro is available in 907g jars and comes in a refreshing orange flavor. One serving of 43g contains 7.5g of PeptoPro and can be consumed during and after exercise by mixing it with 250ml to 340ml of water or juice.
DSM is active worldwide in nutritional and pharma ingredients, performance materials and industrial chemicals. The company creates innovative products and services that help improve the quality of life. DSM's products are used in a wide range of end markets and applications such as human and animal nutrition and health, cosmetics, pharmaceuticals, automotive and transport, coatings, housing and electrics & electronics (E&E). DSM's strategy, named Vision 2010 - Building on Strengths, focuses on accelerating profitable and innovative growth of the company's specialties portfolio. Market-driven growth, innovation and increased presence in emerging economies are key drivers of this strategy. The group has annual sales of over EUR 8 billion and employs some 22,000 people worldwide. DSM ranks among the global leaders in many of its fields. The company is headquartered in the Netherlands, with locations in Europe, Asia, Africa and the Americas. More information about DSM can be found at www.dsm.com
For further information on PeptoPro in the US: please contact: Reto Rieder, National Accounts Manager, PeptoPro, DSM Food Specialties USA, Inc. Tel: 951 461 1619: Email [email protected] Or visit http://www.peptopro.com/
For further information on Now Foods in the US: please contact John Urban, General Manager Sports, Now Foods, 395 S.Glen Ellyn Rd, Bloomingdale, IL 60108, USA.
Tel: 888 669 3663 ext. 243.
Email: [email protected] Or visit: www.nowfoods.com