elete Electrolyte Add-In(TM) Proud Hydration Product Sponsor of 10th Annual Colorado Relay

OGDEN, UTAH (August 28, 2007)— elete Electrolyte Add-In™ is pleased to announce it is one of the proud hydration product sponsors of the 10th Annual Colorado Relay, September 21-22, 2007 in Idaho Springs, Colorado. Each race participant will receive a free, water-bottle sized rip pack of elete Pure Electrolyte Add-In™ in their event goodie bag.

The Colorado Relay is a 24-hour, 170-mile team relay race designed for athletes of all abilities. Event participants include athletes ranging from the casual to the professional runner. The average relay team in the Colorado Relay consists of ten runners (though categories range in number from five on up to twelve team members) who each run three segments of the race, with each runner averaging six miles per segment. The Colorado Relay begins in Idaho Springs, Colorado, Sept. 21, continues along several beautiful mountain passes in the Rocky Mountains, and ends Sept. 22 in Glenwood Springs, CO.

Peter Mason, event organizer who personally selected elete Electrolyte Add-In, stated, “A lot of people reaching for electrolyte replenishment these days are moving away from sugary drinks. Last year, I did a 100-mile, five-day trek in the Sierra Nevadas and carried samples of elete, which I used throughout that trip. I did really well backpacking the peaks, and with elete, I felt so much better, and I recovered faster. Each morning of the trip, I woke up feeling great. From that experience, I thought elete would be a great fit for this race.”

For more information or to register for the 10th Annual Colorado Relay, go to: www.coloradorelay.com.

Event participants and interested athletes can also read about important hydration tips in the Race Info.:Training section of the web site at: http://www.coloradorelay.com/race_info/hydration.html

About elete Pure Electrolyte Add-In™
elete Electrolyte Add-In™ (www.eletewater.com) is the latest cutting-edge innovation in electrolyte replacement. Elete Electrolye Add-In™ is the world’s first pure electrolyte add-in specially designed to add electrolytes to any beverage or food to replace electrolytes, maintain fluid balance, sustain endurance, and help prevent occasional muscle cramps due to physical exertion. Elete Add-In™ contains no calories, no sweeteners, no flavorings, no artificial ingredients, and no nasty stuff that can impede optimal performance. Because elete is a pure electrolyte add-in, it can be used to make pure electrolyte water that tastes like water. Tablytes™, by elete, are a complete, balanced electrolyte replacement in tablet form. For more information, visit www.eletewater.com or call 800.669.1297.

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