elete Proud to Provide Hydration Support for Skull Valley Loop Challenge

OGDEN, UTAH (September 12, 2007)— The Prescott Cycling Club and elete Electrolyte Add-In™ are proud to announce the Skull Valley Loop Challenge, September 16, 2007 in Prescott, AZ. elete Electrolyte Add-In will be providing samples of its electrolyte concentrate to support hydration and muscle function for all event riders.

The Skull Valley Challenge features two ride options: a 54-mile loop Century challenge and a Century Challenge. Both rides begin at 7:15 a.m. in downtown Prescott, continue out Montezuma to Iron Springs Road to Skull Valley, Kirkland Junction, Wilhoit and up Highway 89A to White Spar and back to downtown Prescott. The event is sponsored by the Prescott Cycling Club and supported by Prescott-area local bike shops.

"I first learned about elete through two local Prescott elite cyclists—a professional road cyclist and a mountain bike cyclist—who use and highly recommend the product,” said Cindy Lee of High Gear Bicycle Shop and a Skull Valley Challenge event organizer who personally selected elete for the event. ”Furthermore, I also ride, and I love elete. I always carry a water bottle with elete for my rides. I won’t ride without elete.”

Further details about the event including registration can be found at: www.prescottcycling.org

About elete Pure Electrolyte Add-In™
elete Electrolyte Add-In™ (www.eletewater.com) is the latest cutting-edge innovation in electrolyte replacement. Elete Electrolyte Add-In™ is the world’s first pure electrolyte add-in specially designed to add electrolytes to any beverage or food to replace electrolytes, maintain fluid balance, sustain endurance, and help prevent occasional muscle cramps due to physical exertion. Elete Add-In™ contains no calories, no sweeteners, no flavorings, no artificial ingredients, and no nasty stuff that can impede optimal performance. Because elete is a pure electrolyte add-in, it can be used to make pure electrolyte water that tastes like water. Tablytes™, by elete, are a complete, balanced electrolyte replacement in tablet form. For more information, visit www.eletewater.com or call 800.669.1297.

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