TORONTO, ONTARIO, Dec 19, 2005 (CCNMatthews via COMTEX) -- Nutrisoya Foods' new chilled and healthy natur-a(TM) soy beverages are now available in the dairy case of Ontario supermarkets.
According to AC Nielsen Market Track, with sales growth of 102 per cent in 2004, Natur-a soy beverages are attracting more new health-conscious consumers than any other brand. 82 percent of Canadians have yet to discover soy beverages. Consumers can now find enriched Natur-a beverages in their grocer's dairy case in four flavours (unsweetened, original, vanilla, and chocolate) in the 1.89-litre family format at A&P, IGA, Sobey's, Whole Foods and Highland Farms as well as a large number of independent health food and other stores.
"We are very proud to be offering our deliciously nutritious soy beverages in grocery dairy cases. Natur-a is the only soy beverage made mainly with Ontario and Quebec products and is priced competitively with cow's milk," declared Nick Feldman, President and CEO of Nutrisoya Foods. "Thanks to the quality of our ingredients and our unique recipe, enriched Natur-a soy beverages are superior in both nutritional value and taste to other comparable products. By offering Natur-a beverages in the dairy case, we are providing consumers with a convenient, healthy nutritional option for refreshment and cooking."
Natur-a soy beverages are produced in Canada, using locally grown, entirely organic, non-genetically-modified soybeans. Unlike all other brands, Nutrisoya Foods' exclusive process includes the soaking of the whole soybeans for eight hours before they are cooked, which naturally improves nutritional value and flavour and facilitates digestion. They are not made from concentrate, are rich in soy protein and calcium and include 50 mg of isoflavones per portion, as well as 16 other essential vitamins, minerals, and nutrients. They represent a natural source of Omega 3 and folic acid and are free of lactose, cholesterol, gluten, and GMOs.
Nutrisoya Foods has become Canada's leading organic soy beverage producer thanks to quality products that appeal both to children and adults and provide exceptional nutrition, taste and value. With a suggested retail price of $3.79 for the 1.89-litre container, more consumers than ever can include delicious chilled organic Natur-a beverages on their shopping list.
Natur-a Organic Rice Milk recently won the "ALIVE Gold Award of Excellence" for BEST BEVERAGE in 2005 as well as the "Retailers' Choice Award" at the October 2005 Canadian Health Food Association Show in Toronto.
About Nutrisoya Foods Inc.
Founded in 1988, Nutrisoya produces and distributes entirely natural, certified organic and non-genetically modified vegetarian, vegan, and kosher products. Nutrisoya Foods has become the number one producer of organic soy beverages in Canada thanks to its exclusive process and the quality of its products. Natur-a products are distributed in supermarkets and health-food stores in Canada, the United States, and the Caribbean. The Saint-Hyacinthe production facility is fully automated and meets the strictest industry standards in hygiene, environmental protection, and waste recycling. Nutrisoya's mission is to offer today's health-conscious consumer tasty, highly nutritious, non-dairy, organic foods and beverages at an every day affordable price.