Acton, Ontario: It is with great pride that Purity Life Health Products announces the launch of two new phytosterol products to the award-winning and best-selling ModucareÂ® brand, from EPI (Essential Phytosterolins Inc). Arriving in retail stores in early 2004 are ModuCholâ¢ for the maintenance of healthy cholesterol levels, and ModuProstâ¢ for prostate health. Each of these new formulas utilizes a different proprietary blend of phytosterols, ensuring ModuCholâ¢ and ModuProstâ¢ are clinically-proven condition-specific, as well as safe and effective.
David Chapman, owner and President of Purity Life, is convinced that by adding condition-specific formulas to the ModucareÂ® brand, it will expand their customer base to include more men, and also introduce the benefits of phytosterols to people who might not consider them otherwise. He says, "With the launch of ModucareÂ® five years ago, EPI was the first to introduce the health benefits of phytosterols to the natural health industry. As the clear leader in this field, it is only natural that the line would continue to grow with such innovative phytosterol formulas as ModuCholâ¢ and ModuProstâ¢."
ModuCholâ¢ is a proprietary mix of phytosterol esters, a highly effective plant sterol compound that can help maintain healthy cholesterol levels. Published research over the last 50 years has consistently demonstrated the importance of phytosterol esters in helping to maintain healthy cholesterol levels. Based on this research, in 2000, the US FDA stated, "foods containing at least 0.65 grams per serving of plant sterol esters, eaten twice daily with meals, for a daily total intake of at least 1.3 grams, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease." The daily dose of ModuCholâ¢ is 1.3 grams of phytosterol esters. Numerous studies have shown that 1.3 grams of phytosterol esters taken daily can help achieve an overall cholesterol lowering of between 8-15%.
ModuProstâ¢ combines leading nutrients from Europe with some of the most effective North American ingredients to support and maintain prostate health. ModuProstâ¢ contains HarzolÂ®, a proprietary blend of plant sterols and sterolins, with saw palmetto, stinging nettles, lycopene and green tea. HarzolÂ® was created in Germany 30 years ago and has been one of the leading products recommended by urologists. For prostate health, the blend of HarzolÂ® and herbal ingredients in ModuProstâ¢ helps promote normal urinary patterns and prevent frequent urination at night.
ModuCholâ¢ Product Description:
- Size: 60 liquid capsules, each with 650 mg of phytosterol esters (from vegetable oil)
- Suggested retail prices of $27.99
ModuProstâ¢ Product Description:
- Size: 60 vegetable capsules, each with 112 mg of HarzolÂ® (providing 10 mg sterols, 0.1 mg sterolins), 150 mg of saw palmetto extract, 100 mg nettles extract (1:10), 50 mg of green tea and 0.25 mg of lycopene.
- Suggested retail prices of $21.99
ModuCholâ¢ and ModuProstâ¢ set a new standard of excellence for heart health and prostate health support products. As unique research-based, condition-specific formulas, ModuCholâ¢ and ModuProstâ¢ are sure to become the leaders in their respective fields, just as ModucareÂ® is the leader in daily immune system health. ModuCholâ¢ and ModuProstâ¢ also use premium packaging that is similar and consistent with the dynamic ModucareÂ® cartons. Purity Life will support this exciting launch with consumer and trade magazine advertising, and retailer promotions and activities.
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Purity Life Health Products is Canada's premier natural health product company, carrying thousands of quality products. For more information, please contact 800-265-2615 or www.puritylife.com.