PASADENA, Calif., Mar 15, 2005 (BUSINESS WIRE) -- The E.T. Horn Company, a leading distributor/supplier of food ingredients and specialty chemicals, today announced that it has entered into an exclusive distribution agreement with Loders Croklaan to represent its line of SensoryEffects(TM) inclusions throughout the western United States. The announcement was made during the Southern California IFT (Institute of Food Technologists) Suppliers Night, held at the Pasadena Conference Center.
The E.T. Horn Company's FoodTech Group will feature Loders Croklaan's SensoryEffects(TM) line of products that include ingredients that deliver distinct flavors, pleasing aromas, appetizing appearances and textures. SensoryEffects are lipid-based inclusions and bits that can be used in sweet and savory applications, for use in bakery goods, hot cereals, and savory snacks. Loders Croklaan is a key global producer in the supply of oils and fats and nutritional ingredients.
"E.T. Horn is one of the premier food ingredient value-added distributors in the U.S. We are excited to be strengthening our relationship with E.T. Horn to now focus on SensoryEffects," said Mary Thomas, marketing manager for SensoryEffects at Loders Croklaan.
According to a study by the Freedonia Group, a leading international business research firm, by 2009, global demand for flavor and flavor enhancers in baked goods will grow over 33 percent, from $262 million in 2004 to $349 million.
Under the terms of this agreement, E.T. Horn will represent the entire Loders Croklaan SensoryEffects product offering. The company provides fruity/sweet/brown flavor inclusions such as apple, cinnamon, maple, blueberry, raspberry, chocolate and vanilla. Savory flavors include a variety of cheeses, spices, pepper and vegetable flavors.
"Our exclusive agreement with Loders Croklaan that now features the SensoryEffects inclusions is a great advancement for our clients and our company," commented Lisa Alley-Zarkades, vice president of sales of E.T. Horn's FoodTech Group. "The SensoryEffects line allows us to offer our customers a unique and customizable product experience for all their baked goods," Alley-Zarkades added.
About Loders Croklaan
Since 1890, Loders Croklaan has introduced brands like SensoryEffects and its innovative products to the food and nutrition industries. A division of the IOI Group, Loders Croklaan aims to be the most professional business partner in the industry by continually improving their products and services to customers. For more information contact the company at 815-730-5200 or visit www.sensoryeffects.com or www.croklaan.com.
About E.T. Horn Company
The E.T. Horn Company is one of the West's largest distributors of raw materials and chemicals for use in coatings, building materials, elastomers, lubrication, nutrition, cosmetics, personal care, and food products. Founded in 1961, the company has focused on providing formulation solutions, superior customer service and technical expertise in distributing products from only the finest manufacturers. For additional information contact the company at 800-442-HORN or visit www.ethorn.com.