LOS ANGELES, Feb 6, 2004 /PRNewswire-FirstCall via COMTEX/ -- eUniverse (OTC: EUNI) announced today that it has signed an agreement to create a complete nutraceutical line for fitness pioneer, Body By Jake. Performance Marketing Group (PMG), a business unit of eUniverse, has been tapped to develop and market this new line of health supplements for the billion-dollar brand.
'We turned to eUniverse and PMG because they have an experienced creative team with a proven track record of success in bringing products in this category to market,'said Phil Scotti, President of Body By Jake. 'They are the only partner that had not just the marketing and media expertise but also the operational experience to provide us with a turnkey solution for the creation of this supplement line.'
Rollout of the initial product, a diet supplement, is expected in February at a cost of $39.95 per month after a free trial period. PMG would continue to develop the product line, and expects to support it with an advertising campaign on high-profile properties such as Yahoo, MSN and iVillage.
'The Body by Jake brand is an institution in the fitness world,'says Adam Goldenberg, President of PMG. 'We have had great success in the supplement market to date, and feel strongly that our experience in this arena, coupled with the power of the Body by Jake name should prove to be a winning combination.'
Pending the results of the initial campaign, PMG and Body By Jake plan to launch an offline direct response initiative that will run in print, radio and television. The direct response advertising campaign would then be followed by an international and retail effort to support the new product line.
About Body by Jake
Body by Jake Global, LLC is a leading international health and fitness company focused on developing and marketing fitness products through direct response. The company was founded in 1990 by Jake Steinfeld, the creator of the 'personal training'industry. Body by Jake products are recognized by over 150 million Americans as a symbol of opportunity to achieve strength, better health and improved physical stature. Through over $190 million in television and print advertising, Body by Jake branded products have exceeded $500 million in retail sales, to over 3 million consumers.
eUniverse, Inc. and its subsidiaries own and operate a compelling collection of predominantly online businesses engaged in interactive entertainment, electronic commerce and publishing, and direct to consumer marketing. The Company's many popular destination websites attract millions of visitors who view, share and interact with eUniverse content, and who purchase an array of products and services from eUniverse and its advertisers. The Company's holdings include the following: Flowgo ( www.flowgo.com ), the Company's flagship entertainment Web site; comedy site MadBlast ( www.madblast.com ); dating site Cupid Junction ( www.cupidjunction.com ); GameUniverse, which includes online computer gaming sites Case's Ladder ( www.CasesLadder.com ) and Skill Jam ( www.SkillJam.com ); and one of the largest e-mail newsletter portfolios, delivering content daily to many millions of subscribers with such titles as Infobeat, IntelligentX and GossipFlash.
Safe Harbor Statement
Information contained in this press release contains forward-looking statements that involve risks, uncertainties and assumptions about our business. No assurances can be given that the future results or events covered by such forward-looking statements will be achieved, and we assume no obligation to update any such forward-looking statements. The factors which could cause actual results or events to differ materially from those suggested by any such statements include, but are not limited to, those discussed in the Company's quarterly report on Form 10-Q for the quarter ended September 30, 2003. These matters constitute cautionary statements identifying important factors with respect to such forward-looking statements, including certain risks and uncertainties that could cause actual results or events to vary materially from the future results or events covered in such forward-looking statements. Other factors could also cause actual results to vary materially from the future results covered in such forward-looking statements.