NEW YORK, March 14, 2005 /PRNewswire-FirstCall via COMTEX/ -- Everlast Worldwide Inc. (EVST), manufacturer, marketer and licensor of sporting goods and apparel under the Everlast brand name, today announced the availability of Everlast Nutrition for Latinos.
Developed by New York-based Vitamin Branding Corp., the licensee, manufacturer and distributor of Everlast Nutrition products, the line will be targeted towards the Latino market using specific Latino taste profiles and Spanish language packaging. Additionally, the packaging colors will be rooted from Latino culture. The line will initially consist of 8 SKU's in three categories:
* 1 Energy Drink - Explosion Tropical, a slightly carbonated, tropical
fruit flavored beverage
* 3 Nutrition Bars in flavors inspired by Latino culture
* 4 Traditional Vitamin Supplements
"The launch of Everlast Nutrition for Latinos is a milestone for the traditional (Mainstream) nutrition market which has been unable to establish a credible brand suitable for the Latino market," said Brian Robinson, Chairman, Vitamin Branding Corp. "Additionally, it offers the Everlast Nutrition brand an extension opportunity into a culture that embraces the Everlast brand and whose population is growing exponentially in the United States," Robinson added.
The launch will be supported with regional radio advertising, in both Spanish and English. Radio commercials will feature famed ring announcer Jimmy Lennon Jr. Product Samplings, Demonstrations, Personal Appearances, Special Events and Print Advertising are also planned. Target markets include, but are not limited to, NY Metro, Miami, Los Angeles and Chicago. The products will be available on or about May 1st.
George Q Horowitz, chairman and CEO of Everlast Worldwide Inc., said, "Given its tremendous heritage in the sport of boxing, the Latino community is a very important constituency for Everlast. The products developed by our licensee Vitamin Branding Corp. are innovative in concept and design and should have tremendous appeal to the Latino market."
About Everlast Worldwide Inc.
Everlast Worldwide Inc. manufactures, markets and licenses sporting goods and apparel products under the Everlast brand name. Since 1910, Everlast has been the preeminent brand in the world of boxing and is among the most dominant brands in the overall sporting goods and apparel industries. Over the past 90 years, Everlast products have become the "Choice of Champions(TM)", having been used for training and professional fights by many of the biggest names in the sport. Everlast is the market leader in nearly all of its product categories, responsible for leading eight of the top ten boxing equipment products in sales. Through its apparel division, Everlast men's and women's active wear products are sold to over 20,000 retail locations throughout the United States and Canada, including a variety of department stores, specialty stores, catalog operations and better mass merchandisers. In addition to producing and marketing the equipment and accessories, Everlast Worldwide Inc. licenses its brand to providers of men's and women's sportswear and active wear, children's wear, footwear, watches, cardiovascular exercise equipment and gym/duffel bags. At the retail level, Everlast's licensed products generate over $700 million in revenues. The company's Web site can be found at http://www.everlast.com.
Statements made in this Press Release that are estimates of past or future performance are based on a number of factors, some of which are outside of the Company's control. Statements made in this Press Release that state the intentions, beliefs, expectations or predictions of Everlast Worldwide, Inc. and its management for the future are forward-looking statements. It is important to note that actual results could differ materially from those projected in such forward-looking statements. Information concerning factors that could cause actual results to differ materially from those in forward-looking statements is contained from time to time in filings of Everlast Worldwide with the U.S. Securities and Exchange Commission. Copies of these filings may be obtained by contacting Everlast Worldwide or the SEC.