eWorldMedia, Inc. Reaches Agreement in Principle with Natura, Inc. for International Marketing Rights to Cellular Health and Nutrition Line

NEWPORT BEACH, Calif., Dec 3, 2004 (BUSINESS WIRE) -- eWorldMedia, Inc. (EWMD), announced today that they have reached an "Agreement in Principle" with Natura, Inc. to market Natura's product line of cellular health and nutrition products.

Under the terms of the agreement, eWorldMedia, Inc. will begin marketing Natura's products through eWorldMedia's international base of distributors and leading edge Internet technologies in the first quarter of 2005, and will also create specific marketing tools for the Natura product line utilizing the company's "Next Generation" Rich Media eWorldMail(TM) System. The Natura products will also be made available through eWorldMedia's eWorldRewards(TM) Loyalty Shopping Program.

This agreement is significant in that it marks the first line of tangible products to be marketed by eWorldMedia, Inc. To date the company has focused exclusively on marketing Internet tools and technologies and just recently added a discount & rebates shopping program (eWorldRewards(TM)). The in-house utilization of eWorldMedia's rich media technologies to market a tangible product is expected to cause a major stir in the Direct Sales/Internet Marketing arena.


In response to these announcements, Ronald C. Touchard, Chairman and CEO of eWorldMedia, Inc., stated, "We are very pleased to announce this agreement with Natura, Inc., which marks another giant step forward in eWorldMedia, Inc.'s Billion-Dollar Vision of 'One Company, One System, Multiple Streams of Income'. Since the day we started our company it has been our intention integrate our patented and proprietary Internet marketing technologies with tangible consumer products. We believe that Natura, Inc. is the perfect partner for us as we turn our focus in this direction. The Natura product line is fresh, exciting and leading edge, they are labeled in both English and Spanish, and they are already approved for marketing in the U.S., Mexico and Latin America, three of the places where eWorldMedia already has a major marketing presence. Natura's plans for rapid global expansion are in synch with our own, and we anticipate working with them hand in hand as we move into additional foreign markets over the coming months. We believe that the addition of the Natura product line to eWorldMedia's existing family of products will allow us to attract new customers and Agents to our core business, while simultaneously adding a new income stream for our Independent Agents and contributing significantly to our company's bottom line profits."

About eWorldMedia, Inc.

eWorldMedia, Inc., a wholly-owned subsidiary of eWorldMedia Holdings, Inc. (EWMD) was organized on December 7, 2001, to provide eShopping, eCommerce, and online communications products to consumers and business users throughout the U.S. and abroad. eWorldMail(TM), the company's patented and proprietary "Next Generation" Rich Media Email system, allows individuals and businesses to create, send and track rich media email with simple point-and-click operation, just as fast and just as easy as sending traditional email. eWorldMedia also markets additional Internet-based communication, marketing and advertising solutions to retail merchants, service-oriented professionals and entrepreneurs, as well as cutting edge tools and turnkey systems that allow individuals to build small office and/or home-based businesses over the Internet. For more information, visit www.eworldmedia.com or call (949) 718-0999.

About Natura, Inc.

Natura, Inc. is a privately owned company based in Santa Fe Springs, CA. Natura currently offers a complete line of 100% natural nutritional supplements at affordable prices to customers in the U.S., Mexico and Latin America. For more information visit www.naturainc.com or call (800) 464-5306.

This press release contains forward-looking statements that involve risks and uncertainties within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 concerning the company's expected financial performance, as well as its strategic and operational plans. Actual results may differ materially from the forward-looking statements due to certain risks, including among others: general economic conditions, including business conditions in the specific markets for the company's products; the difficulty of keeping expense growth at modest levels while increasing revenues; increased competition; lack of success in timely development, production, and acceptance of new products; the failure to reduce costs or improve operating efficiencies; the challenges of achieving anticipated synergies in acquisitions; and the ability to attract, hire and retain key employees. All information set forth in this release is made as of December 1, 2004, and the company undertakes no duty to update this information.

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