Ex Pure Energy wins 2011 beverage innovation functional drinks award

Ex Pure Energy wins 2011 beverage innovation functional drinks award

Ex Pure Energy from Ex Drinks, LLC was crowned the winner of Best Energy Drink amongst a field of competitive finalists by FoodBev Media's Beverage Innovation magazine.

At a special gala dinner during the 7th InnoBev Global Beverages Summit at the Ronald Reagan Building in Washington, DC, FoodBev Media's Beverage Innovation magazine, in partnership with Zenith International's functional drinks newsletter, announced the winners to its 2011 Functional Drinks Awards. The awards attracted over 150 entries from 22 countries in sixteen different categories—ranging from natural function, energy, alertness, beauty, packaging and ingredients. Ex Pure Energy from Ex Drinks, LLC was crowned the winner of Best Energy Drink amongst a field of competitive finalists.

Ex Drinks, LLC recently reformulated Ex Pure Energy(TM) featuring a delicious new taste profile and less calories. The newly formulated Ex Pure Energy is only 70 calories, as opposed to its predecessor's 110. Total carbohydrates have gone from 24 grams to 17 grams, and sugars have gone from 23 grams to 15 grams respectively. Ex Pure Energy also features eye-catching packaging with stronger branding to stand out better on store shelves. Newly designed trays feature post-consumer recycled cardboard and eco-friendly soy-based ink.

Ex Pure Energy contains Kombucha Tea Extract, an ancient healthy food culture containing organic acids and enzymes that may help your body find its natural balance. Ex Pure Energy also utilizes Ginseng, an herb that may help maintain both stamina and a healthy immune system, and Guarana, a rich source of natural caffeine, which may fight fatigue and aid mental alertness. Ex Pure Energy is a high source of immune-defense titan vitamin C and a good source of B vitamins, which may help maintain healthy organs. Ex Pure Energy contains no high-fructose corn syrup, artificial colors, artificial flavors, artificial sweeteners, synthetic caffeine, glucuronolactone, preservatives or taurine.

Ex Drinks are currently available in select natural food stores, high-end specialty stores, grocery stores and convenience stores. For a complete list of retailers visit www.ExDrinks.com.

Ex Drinks, LLC is a beneficial beverage company specializing in the manufacturing, marketing and sales of a growing family of natural, great-tasting drinks—with a passion for providing consumers with the best products to support healthier choices and active lifestyles. Ex Drinks is a long-term, strategic U.S. licensee of the Extreme Drinks Company, a subsidiary of the Extreme Sports Company, a pioneering brand management and licensing company that owns the Extreme brand. Extreme is the brand behind The Extreme Sports Channel, which broadcasts into 60 countries and 48 million homes. While creating natural functional drinks, the mission of Ex Drinks is "To Create Positive Change... One Ex, One Person, One Community at a Time." Ex Drinks is committed to operating in the new business paradigm based on the triple bottom line: People, Planet, Profit. For more information please visit www.ExDrinks.com or call (702) 949-6555.

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