Executive Vice President of Wisdom Natural Brands Invited to Speak at Stevia World Asia 2010

Gilbert, AZ (4/19/10) – Angus Flood, Executive Vice President for Strategic Development of Wisdom Natural Brands™, makers of SweetLeaf Stevia® Sweetener, has been invited to be the Chairman of the conference and present the Opening Remarks for Stevia World Asia 2010. SweetLeaf Stevia® Sweetener is the only 100% all-natural stevia sweetener with zero calories, zero carbohydrates and zero glycemic index. Stevia World Asia takes place April 20-21, 2010, in Shanghai, China. This series of conferences is dedicated to charting the growth and breakthroughs in the stevia world, from crop to cup, covering such topics as cultivation, processing, refining, formulation, applications and product marketing.

Stevia World Asia comes after three successful events in Shanghai, Frankfurt and Atlanta. The conference continues the tradition of delivering high quality information, and serves as a platform for meaningful interaction with the “who's who” in the business. Flood will be speaking during the Chairman’s Opening Remarks, taking place at Sheraton Shanghai Hotel & Residences, Pudong – Ballroom A, Level 2 on Tuesday, April 20 at 9:00 a.m.

Flood has twenty years’ experience in the natural products industry, having worked with category leaders in both the business-to-business and business-to-consumer categories to develop markets and leading natural brands in the United States, Europe, the Middle East, Africa and Asia Pacific. He joined Wisdom Natural Brands™ in January 2010, and he is responsible for developing corporate strategy in this new role. This strategy is aligned to achieve key business targets and further strengthen the company’s market share in the burgeoning stevia industry.

Flood is passionate about fair trade initiatives for stevia farmers and their families, as well as ensuring the stevia industry provides a sustainable and natural solution to the obesity and diabetes epidemics sweeping through Western countries. He is currently active in both the Americas and Europe to help to facilitate permanent and enlightened change.

For more information on SweetLeaf Stevia® Sweetener, please visit www.SweetLeaf.com.

About SweetLeaf Stevia® Sweetener
It all started with one man who had a dream – Jim May, Founder of Wisdom Natural Brands™.

Stevia is a naturally sweet herb native to Paraguay that has been consumed for centuries. After tasting stevia leaves given to him by a Peace Corps worker, May made it his mission to bring the extract from the deliciously sweet plant to the United States. May is world known as “The Father of Stevia.” The process involves taking the highest-quality leaves of the stevia plant and extracting their naturally sweet taste with only cool, purified water – no chemicals, solvents or additives that adulterate and cover up the great taste created by nature.

May first traveled to Paraguay to import stevia in 1982. His most satisfying victory came in 2008, when GRAS Associates and Life Science Research Office, two completely independent panels of scientists, awarded SweetLeaf Stevia® GRAS (Generally Recognized as Safe) status, pursuant to FDA regulations. This allowed SweetLeaf™ products made from its new, revolutionary extraction technology to be labeled as sweeteners. SweetLeaf™ could finally use the word “sweet” to describe its product, now known as SweetLeaf Sweetener®. The FDA granted a no-questions letter to SweetLeaf™‘s GRAS status in 2009, validating all the hard work done by May over more than a quarter of a century.

Wisdom Natural Brands™, a leading U.S. manufacturer of stevia products, offers SweetLeaf Sweetener® in convenient double-serving packets. SweetLeaf Sweetener® is sold in boxes containing either 50 or 100 packets. Each packet replaces two teaspoons of sugar. SweetLeaf™ is also sold in the SweetLeaf Stevia Plus® Shaker Bottle for easy home use and SweetLeaf SteviaTabs™ Dissolvable Tablets for easy on-the-go use.

Today, May is a leading expert on stevia and travels across the Americas promoting the benefits of the stevia plant.

For more information, visit www.wisdomnaturalbrands.com.

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