Expecta(TM) LIPIL(R) DHA Supplement Now Available For Pregnant and Nursing Women

DHA Benefits for Infants During Gestation and Through Mother's Own Breast Milk

EVANSVILLE, Ind., Oct 6, 2004 /PRNewswire-FirstCall via COMTEX/ -- Mead Johnson Nutritionals announced today that it will introduce Expecta LIPIL DHA supplement softgel capsules. Expecta LIPIL is the only non-prescription, non- fish DHA (docosahexaenoic acid) supplement marketed exclusively for pregnant and nursing women. DHA is an omega-3 fatty acid not found in most prenatal vitamins. DHA is most abundant in fish such as salmon, tuna and halibut and is essential for brain, eye and central nervous system development during gestation and the first two years of life. American women have among the lowest dietary intakes of DHA in the world.

An expert panel convened by the International Society for the Study of Fatty Acids (ISSFAL) has recommended that pregnant and nursing women consume 300 mg of DHA per day. However, American women typically consume less than 100 mg of DHA per day. Fatty fish have the highest content of DHA but consuming them on a daily basis can be a challenge for some women. In addition, the U.S. Food and Drug Administration (FDA) has advised pregnant and nursing women to limit their consumption of some types of fish and shellfish due to concerns about contamination with methylmercury, which can be harmful to the developing nervous system of a fetus or young child.

Dietary concerns are consistently at the forefront for pregnant and nursing women. According to findings of a recent survey conducted by the maker of Expecta LIPIL DHA supplement, 66 percent of women surveyed said they were aware of the role DHA plays in their baby's development, but only 19 percent incorporated DHA-rich foods into their prenatal diet.

The survey found that 61 percent of pregnant or breastfeeding women rarely or never ate DHA-rich fish during their pregnancy. Expecta LIPIL makes it easier for women to incorporate DHA into their diet by providing 200 mg of non-fish DHA in an easy to swallow softgel capsule. The DHA in Expecta LIPIL is derived from algae; and in fact, is the only source of DHA that has been generally recognized as safe (GRAS) by the FDA for inclusion in infant formula.

"While women are pregnant or nursing they are the sole source of nutrition for their baby," said Jon W.Vanderhoof, MD, Vice President of Global Medical Affairs for Mead Johnson Nutritionals. "By supplementing with Expecta LIPIL in addition to their prenatal vitamin, women can help increase their DHA intake and help support their baby's brain and eye development."

Expecta LIPIL DHA supplement will be available in select retail outlets including Target, Walgreen's and Albertson's beginning in October. Consumers can visit http://www.ExpectaLIPIL.com or call 1-888-4EXPECTA for assistance in locating Expecta LIPIL at a store in their area or to buy the product.

Mead Johnson Nutritionals is a world leader in nutrition, dedicated to giving infants and children the best start in life. Mead Johnson Nutritionals is a Bristol-Myers Squibb company.

*Impulse Research conducted the Expecta LIPIL Survey via a nationally representative online survey of more than 1,000 women who are either pregnant or have delivered a child within the past two years, between July 26-August 30, 2004. The margin of error for the study is +/-2.5% at the 95% level of confidence.

Mead Johnson Nutritionals

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.