Experts Say the Start of School Is a Perfect Time to Establish Healthy Nutritional Habits

Vitaball offers free sample of vitamin gumballs for kids

BLOOMFIELD, Conn., Aug. 15 /PRNewswire/ -- Summer's carefree days will soon be replaced by busy schedules and increased activities. The structuring of kids' daily routine makes the school season a perfect time to establish healthy habits, for both learning and nutrition, that will last a lifetime.

"A routine of good nutrition is much like establishing study habits or any other guidelines with kids," said Barbara Levine, R.D., Ph.D. "The school season is a more structured time when positive nutritional habits can be reinforced and remembered."

Getting kids to eat right can prove more difficult than getting homework done before television, but now parents have a new option: Vitaball, a unique vitamin gumball designed with kids and parents in mind. The great-tasting gumballs deliver 100 percent of the Recommended Daily Allowance (RDA) of 11 essential vitamins in a form and flavors - cherry, grape, watermelon, and bubble gum - that kids enjoy.

"Only one in five children is consuming the recommended servings of fruits and vegetables each day, which means they are not getting the recommended intake of key nutrients, particularly for vitamins A and C and folate," said Barbara Levine. "Multi-vitamins, such as Vitaball, are a great way to ensure that children are getting the vitamins needed to help them grow and remain healthy."

The Vitaball formula is built around patented technology that enables vitamins to be added to a bubble gum base. The result is a vitamin-packed gumball that is nutritious, great tasting and fun. Vitaball is primarily designed for children six to 12, who have outgrown chewable vitamins but are not yet ready to swallow an adult multi-vitamin.

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