EYI Industries Inc. Commences Sales of New Product, Prosoteine to the Public

LAS VEGAS, Nov 19, 2004 (BUSINESS WIRE) -- EYI Industries Inc. (EYII) ("EYI") is pleased to announce that we have officially commenced sales of our newest product Prosoteine(TM). The first three days of sales for Prosoteine(TM) produced $72,140.00 wholesale value or 4,718 bottles of product. The retail value of these first three days of sales is $155,694.00. Our web site www.justgopro.com has received in excess of 4,000 unique visitors since the site was launched on October 21, 2004.

Prosoteine(TM) is a trademarked and patent-pending product. Prosoteine(TM) is an innovative and proprietary, plant-based amino-acid supplement that we believe targets three markets in North America: Baby-Boomer /anti-aging, energy and fitness.

Michel Grise, founder of Nutri-Diem Inc., the manufacturer and developer of Calorad(R) states, "The new patent-pending formula, Prosoteine(TM) was designed specifically to address longevity and energy issues. Aging Baby Boomers almost universally are seeking products that address longevity issues and increase their energy levels."

About EYI

EYI Industries Inc., through our subsidiary Essentially Yours Industries, Inc. (EYI), markets world class nutritional supplements that support healthy lifestyles. Our early success was a result of the formulation and sales of CALORAD(R), a liquid protein supplement that has brought weight loss benefits to our customers. More than six million bottles of CALORAD(R) have been sold since EYI was founded in 1995. Since then, more than 30 other products have been added to establish our product line.

EYI markets its products through an extensive network of Independent Business Associates. Our sales force is staffed by knowledgeable, experienced men and women and supported by our comprehensive training programs.

The Private Securities Litigation Reform Act of 1955 provides a "Safe harbor" for forward-looking statements. Certain of the statements contained herein, which are not historical facts, are forward-looking statements with respect to events, the occurrence of which involved risks and uncertainties. These forward-looking statements may be impacted, either positively or negatively, by various factors. Information concerning potential factors that could affect the company is detailed from time to time in the company's reports filed with the Securities and Exchange Commission.

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